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Development Lead - ACT


Location: Canberra

Job Type: Full time


The AFL is Australia’s premier sporting organisation supporting two constantly evolving national competitions, AFL and AFLW. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As the AFL/ AFLW competitions continue to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casual employees to make every moment matter for our fans and customers.


As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.


For many children, their first experience in our game is through participation in AFL Auskick, junior and school football programs. The core purpose of the Development Lead is to grow participation through the professional delivery of these core programs in the ACT region. Additionally, the Development Lead trains and supports a small team to ensure participation programs are delivered in a professional and consistent manner.


Key Accountabilities:

  • Implementing growth, transition and retention strategies across all participation products, including NAB AFL Auskick, School Programming, Junior football and AFLX
  • Creation and implementation of a localized participation approach that supports growth in the ACT
  • Leading quality control measures throughout all participation programs
  • Supporting delivery and execution of all participation programs
  • Supporting and implementing approaches to ensure quality program experiences
  • Mentoring, leading and supporting ACT participation staff
  • Working closely with Junior Community Clubs and the ACT Community Football staff to support pathways including enhancing player retention and transition
  • Contributing to key projects within and outside of core role and supporting and contributing to the success of the broader team
  • Implementation of National strategies to support localized growth


Core Competencies:

  • Previous leadership experience & proven ability to train and mentor staff (both full-time and casual) to deliver quality participation programs
  • Ability to identify problems and provide quality solutions
  • Technically savvy and able to work with systems, previous experience with Customer Relationship Management systems would be beneficial
  • Ability to work autonomously with strong organization and planning skills
  • A fun and enthusiastic nature with a passion for working with children
  • Excellent relationship and stakeholder engagement
  • Demonstrated ability to work with volunteers and club committees
  • Excellent verbal communication skills
  • Ability to adapt to change, remain effective and calm when faced with changing tasks, responsibilities, or people
  • Demonstrated knowledge and interest in Australian Football
  • Valid WWCC and Drivers License


Please visit

We are proudly a WORK180 endorsed employer for women, to see the great benefits that the AFL offers, please visit


  • Play The Day Your Way – a flexible approach to your working life
  • My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
  • Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
  • My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
  • AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!


We care deeply for our people at the AFL with our primary focus being to provide a safe and healthy workplace for all. We strongly encourage and support all AFL team members to be vaccinated (including by receiving booster doses as recommended by the Relevant Authority and/or ATAGI). In addition, we’re committed to utilising other preventative health and safety measures as appropriate and/or as directed by Relevant Authorities to reduce the risk of contracting and transmitting COVID-19 in our workplaces.

Applications Close: 2 October 2022