Participation Manager - Southern NSW


Location: Wagga Wagga

Job Type: Full time


The AFL is Australia’s premier sporting organisation supporting two constantly evolving national competitions, AFL and AFLW. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As the AFL/ AFLW competitions continue to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casual employees to make every moment matter for our fans and customers.


As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.


The Participation Manager will lead and guide our development workforce to grow participation in their defined region. The role will be responsible for growing participation in Auskick, Schools, Alternate formats and support the transition of participants into community football and other products to continue their journey with our game. Additionally, they will look for opportunities specific to their geographical region to support our growth aspirations as well as ensure experiences of all participants are always of a high quality.

This is a Max term position until 31 October 2024.

This role will be servicing Southern NSW - ACT, Riverina and South Coast.


Key Accountabilities:

  • Lead and guide local Development Lead(s) and Development Coordinator(s) to operationally deliver participation activities that achieve sustainable growth outcomes for the AFL
  • Design and implement tactical growth, transition, and retention strategies across all participation products (Auskick, Schools, Alternate formats) in coordination with your local development team and broader functional team
  • Using data via platforms including Fan view, Salesforce and Deputy understand the challenges and opportunities specific to your geographical areas. Track participation levels across all products to ensure growth objectives are achieved and use this data weekly to guide your decision-making to pivot approaches when challenges or opportunities present themselves
  • Provide coaching, demonstration of best practice and development of Development Leads or Coordinators in the team
  • Drive training, education, and other approaches locally to ensure quality program experiences for all participants
  • Collaborate with Functional Leads to implement best practice approaches and align with State and National strategies to deliver outcomes for the AFL in your sub-region
  • Develop and deliver on Functional and Regional strategic priorities
  • Lead diverse thinking and planning to ensure we are attracting new markets to our game
  • Collaborate internally with the Community Football team, to understand the challenges and opportunities in Community clubs and drive actions to support growth and transition of participants
  • Contributing to key projects within and outside of core role and supporting and contributing to the success of the broader team


Core Competencies:

  • Experience in leading and developing high performance teams, including experience in motivating
  • and influencing outcome.
  • Ability to identify problems and provide quality solutions
  • Technically savvy and able to work with systems, previous experience with Customer Relationship Management systems would be beneficial
  • Ability to work autonomously with strong organization and planning skills  
  • Excellent relationship and stakeholder engagement  
  • Excellent verbal communication skills 
  • Ability to adapt to change, remain effective and calm when faced with changing tasks, responsibilities, or people 
  • Demonstrated knowledge and interest in Australian Football 
  • Valid WWCC and Drivers License  


Please visit

We are proudly a WORK180 endorsed employer for women, to see the great benefits that the AFL offers, please visit


  • Play The Day Your Way – a flexible approach to your working life
  • My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
  • Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
  • My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
  • AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!


We care deeply for our people at the AFL with our primary focus being to provide a safe and healthy workplace for all. We strongly encourage and support all AFL team members to be vaccinated (including by receiving booster doses as recommended by the Relevant Authority and/or ATAGI). In addition, we’re committed to utilising other preventative health and safety measures as appropriate and/or as directed by Relevant Authorities to reduce the risk of contracting and transmitting COVID-19 in our workplaces.

Applications Close: 13 February 2023

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