Salesforce Engineer


Location: Melbourne

Job Type: Full time


The AFL is Australia’s premier sporting organisation supporting two constantly evolving national competitions, AFL and AFLW. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As the AFL/ AFLW competitions continue to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casual employees to make every moment matter for our fans and customers.


As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.


The Salesforce Engineer is an important role in the delivery of our technology services to both AFL/Marvel and several clubs utilising the platform.

This role is responsible for directing and working with our third-party services provider on the design, build, implementation, and support of our flagship industry CRM solution across the AFL Ecosystem.

Working with our service delivery team, it is also responsible for ensuring that our support structures are well set up and we are focused on continuous iterative improvement on the platform.


Key Accountabilities:

  • Be the key technical resource in the CRM team responsible for the analysis, architecture, design, implementation, and support of robust Salesforce solutions in conjunction with our managed services partner
  • Responsible for technically owning the solution and process design (including scenario design, flow mapping, customer journeys), prototyping, configuration, testing, training, defining support procedures.
  • Responsible for the on-going production environments club team support, working with managed services team in providing resolution of issues and requests
  • Liaising with all stakeholders in their needs in the shared services ecosystem and defining technology solutions to solve their business problems.


Core Competencies:

  • At least 4 years of experience in implementing Salesforce solutions in areas of Sales Cloud and Experience Cloud.
  • Experience and knowledge of the standard declarative capabilities such as flows, app builder, security and sharing models and permission management.
  • Hands on experience of CICD software development lifecycle processes, Jenkins and Code Repository.
  • Experience metadata extraction, handling and migration of all developments including configurations, automations, packages, and any supported components.
  • Hands on experience in Apex, Lightning Web Components, Aura Components, Schedule, and Batch.
  • Best Practices understanding on Coding Standards, Apex, LWC, and Security implementations.
  • Extensive salesforce implementation experience, understanding when config over code and why.
  • Strong troubleshooting and problem-solving skills, and ability to handle multiple task assignments and work independently.
  • Bachelor’s degree or equivalent required. Will also consider one year of relevant work experience in lieu of every year of education.
  • Experience with developing data models, data cleansing and data migration.
  • Experience in solutioning and performing assessments on delivery options.
  • Understanding of integration patterns and solutions.
  • Experience working collaboratively and ability to influence a wide range of technical and business stakeholders to deliver quality solutions.
  • Excellent customer interaction skills.


Please visit

We are proudly a WORK180 endorsed employer for women, to see the great benefits that the AFL offers, please visit


  • Play The Day Your Way – a flexible approach to your working life
  • My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
  • Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
  • My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
  • AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!


We care deeply for our people at the AFL with our primary focus being to provide a safe and healthy workplace for all. We strongly encourage and support all AFL team members to be vaccinated (including by receiving booster doses as recommended by the Relevant Authority and/or ATAGI). In addition, we’re committed to utilising other preventative health and safety measures as appropriate and/or as directed by Relevant Authorities to reduce the risk of contracting and transmitting COVID-19 in our workplaces.

Applications Close: 22 February 2023

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