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Marketing Coordinator

American Express

Location: Sydney

Job Type: Full time


You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Join #TeamAmex and let's lead the way together.

The American Express Brand Team is responsible for building a great connection with existing customers and prospects by connecting to the hearts and minds of Australians. The brand team in consultation with the Global Marketing team, is responsible for championing the brand in the AUNZ market across Consumer and Business.

There is an exciting opportunity for a dynamic & passionate marketer to join the American Express Brand & Experiences team. Reporting into the Assistant Brand Manager, the successful candidate will partner closely with the Brand team to deliver growth of the American Express brand across Australia and New Zealand. We are looking for a keen and insightful Marketing Coordinator who understands the importance of brand in driving business outcomes.

The Brand Marketing Coordinator will play a key role in partnering with a high-performing team to deploy a significant brand investment in the region across all ATL channels. The team are responsible for delivering to brand consideration lifts and driving brand measurement plans. They will need strong stakeholder management skills with experience working across a matrixed organisation highly regarded. A creative thinker who is calm under pressure and has a positive, ‘can-do’ attitude to join our small but mighty team.

This role is specifically responsible for:

  • Reporting into the Assistant Brand Manager, in a team of 4 colleagues, you will support the full year Brand strategy & campaign delivery, with a focus on ATL media channels

  • Additionally, the role of the Brand team at American Express is to protect our brand across all internal and external touchpoints and ensure the communications we put out as a business maintain our high standards of excellence. This role is also responsible for assisting in managing the internal content approval process and supporting all lines of business to drive best practise communications and excellence

The successful candidate will help support the Brand team on the following core tasks:

  • E2E Campaign execution across ATL media channels (Social, Digital, OOH, Audio, Print, Content) for Brand & Experiences campaigns

  • Support in deploying test and learn plans across social and digital

  • Day to day agency management and work with the 5 core agency partners to bring to life the brand strategy - including WIP’s, project plans and budgets (lead IAT WIP admin tasks)

  • Ability to influence on creative direction and execution

  • Partner with Global Brand Team with on-going brand guidelines updates & ensuring best-in-class on brand approach across ANZ business

  • Ability to deliver constructive feedback to creative agencies and ensure best practice is achieved

  • Extract balanced feedback across local and central teams, ensuring creative & media output is aligned to Brand strategy

  • Ability to optimise internal process as business needs evolve and bring innovative thinking to existing process

  • Campaign reporting – reporting back to the Assistant Brand Manager on respective campaign performance and how to best optimise creative moving forward

  • Experience on tagging and tracking, ensuring measurement plans are being set up correctly

  • Lead Brand review process for enterprise-wide assets via internal iMH platform

  • Leading Brand Guardianship across Enterprise and act as the internal face of the Brand team for all Brand related enquiries from across the business & agency partners

  • Partner with Brand team on continuing to foster direct relationships with Media partners to unlock additional value for Amex

  • Play key role in Colleague Engagement Survey (CES) team for VP remit to drive positive colleague engagement metrics forward

Candidate Skills & Experience:

  • Tertiary qualification in marketing or business discipline preferred

  • 1-2 years’ experience in marketing and campaign management highly regarded

  • Experience in managing multiple projects simultaneously adhering to timelines, competing priorities, a self-motivator who takes initiative when faced with a challenge

  • Customer focused with the ability to build effective internal partnerships

  • Agency management experience highly regarded

  • Strong stakeholder management skills including working with compliance and legal teams, peers, senior management and central stakeholders

  • Build relationships across internal teams but also foster positive and productive relationship with agencies and ensure deliverables are being met

  • Budget management experience and excel

  • Ability to optimise internal process as business needs evolve and bring innovative thinking to existing process

  • Team player who is proactive, flexible with a positive attitude

  • Results oriented with excellent organisational skills

  • Excellent written & oral communications skills

  • Strong attention to detail – ability to think through and understand marketing campaign constructs and customer journeys to ensure flawless execution; ensure all content is ‘on brand’ and passes our high brand standards

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.