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Group Customer Strategy Analyst

Crown Resorts

Location: Melbourne

Job Type: Full time


Group Customer Strategy Analyst

At Crown, our overall success is achieved through a combined team effort, therefore we strive to provide opportunities for our employees to learn, grow and thrive in a positive and supportive work environment which embraces diversity and inclusiveness. It is expected that employees always demonstrate company core values and consistently create an environment where behaviours demonstrate each value with respective colleagues and customers.

Reporting to the Senior Group Customer Strategy Manager, your key focus will be to prepare strategic analysis on the Crown customer data, both direct to property and with consideration across multiple properties, to identify, quantify and execute opportunities to grow revenue and customer profitability.

Key Accountabilities:

  • Assist in the customer lifecycle strategy design, review and implementation
  • Support extensive analysis to translate model outputs into recommendations
  • Consider marketing $ resource, and type of opportunity and contribute to recommendations on segment level strategy
  • Support a testing and analysis program for insight with focus on optimisation of key customer drivers
  • Prepare pre-promotion analysis on marketing activity; target setting and expected campaign profitability
  • Prepare targeted patron lists for ad hoc marketing initiatives

Key Qualifications and Experience:

  • Tertiary qualification in a relevant discipline is required (Mathematics, Statistics, Economics, Business, Finance, Commerce etc.)
  • 1+ years proven experience in an analytical environment and translating complex analysis into strategy
  • Strong analytical ability, confidence in working with large and complex data sets
  • Proficient Verbal and written communication skills

What we offer you:

  • Flexible working arrangements
  • Complimentary meals at work and other great benefits
  • Easy access to public transport and discounted parking

If you are interested in applying for this position and possess the necessary skills, please submit your resume and cover letter by logging into Crown Careers.

Applications close: Friday 25th November

As part of Crown’s inclusive culture, we strongly encourage applications across all cultural backgrounds, genders and abilities.