Spirits Ambassador


Location: Auckland

Job Type: Full time


The most difficult thing is the decision to act, the rest is merely tenacity.
- Amelia Earhart

Lion is a global beverage company with a portfolio that includes many market-leading names in beer, wine, spirits, seltzer & non-alcoholic drinks. Our range includes classic brands like Tooheys, Speights, XXXX and Wither Hills, and craft beer brands like Little Creatures, James Squire and New Belgium’s Fat Tire.

We employ approximately 4,000 diverse and talented individuals across the globe, predominantly in Australia, New Zealand, the United States and the UK, who are passionate about their craft and working towards a shared purpose: to champion sociability and help people to live well.

At Lion, we do everything from “land to hand,” including manufacturing, distribution, sales and marketing of our products, making Lion an exciting and complex business with a wide range of career paths. Whether you want to work in one of our breweries, in a sales role partnering our customers or a business support role in one of our offices, we invest heavily in our people’s wellbeing and their development.

At Lion, ours is a culture of going beyond - constantly pushing the boundaries to innovate, enter new markets and do things differently with a relentless focus on our customers, consumers, communities and environment. It’s a culture where we welcome difference, actively seek diversity of thought and stand for fairness. Our leading practices in gender equality, flexible working, family/ parental support, mental health and LGBTQIA make everyone feel safe, supported and respected. Above all, we promote a culture where our people can be the best they can be, really make a difference and have a great time doing it!

Company homepage: www.lionco.com

We aim to ensure that Lion’s LinkedIn page is a respectful and inclusive community for everyone and therefore ask that you abide by our Community Guidelines: http://bit.ly/LionCoSocial

Lion is a contributor to DrinkWise Australia www.drinkwise.org.au
and Cheers! New Zealand. https://cheers.org.nz/

Love the hospitality industry? A cocktail aficionado? Looking for an exciting new role that allows you to share your knowledge and expertise with others? Want to work with great brands and great people? We’ve got you.

We have an exciting and rare opportunity to join our Lion Marketing Wines and Spirits team as our next Spirits Ambassador.

While based in our Auckland CBD offices, this role will see you working across internal and external stakeholders across NZ to deliver training programmes to On and Off Premise customers. You will champion our spirits products and be the go-to for managing activations and events.

You will partner with the broader Lion teams that support Lion Spirits including Marketing and Sales, and be well versed in the hospitality industry.

Some key responsibilities of this role include:

  • Developing and managing awesome relationships with Lion staff, customers and consumers throughout NZ while supporting trade & customer programmes
  • Creating and delivering Brand Owner training programmes; this includes creating content and delivering programmes across internal and external stakeholders
  • Advise and support Shopper Experience team/Brand Managers regarding activations
  • Supporting Sales teams on menu execution and development drinks/drinks lists

Advocacy is the name of the game, and we’re looking for candidates who:

  • Have a huge passion for spirits, cocktails and the hospitality industry
  • Can hold a room with strong presentation & communication skills
  • Have experience in building and delivering training programmes
  • Has sound commercial acumen
  • Possess the skills to build and manage relationships across various stakeholders
  • Seeks out opportunities to grow our brands and business
  • Brings their own flavour and enthusiasm to everything they do

This is an ideal role for someone looking to utilise their genuine passion for our great spirits range, and to skilfully demonstrate the versatility our products and find innovative ways to develop growth opportunities with our partners.

As this is a customer centric and heavily relationship-based position, we’re looking for that special someone whose people skills will be second to none. You will be a great communicator and your enthusiasm for what you do, and our products shine through in all customer engagements.

What to expect from us:

We're proud of our diverse workforce, acknowledging our people for the unique individuals they are. When it comes to flexibility, we understand that one size doesn't fit all.

Our flexible working program, LionFlex enables us to work in ways that support our lifestyle to help us balance our career with the other important things in life.

This is a rare opportunity to play a critical part in the business and make a tangible impact. Even more, you’ll enjoy a culture focused on personal development, sociability, and wellbeing.

So, if the above sounds like you and you have the fire in your belly to take on this amazing opportunity, we want to hear from you!

You’ve got this!