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Head of Product Marketing - Practice Products

Xero

Location: Auckland

Job Type: Full time

Posted

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

As the Head of Product Marketing for Practice Products, you will be leading a team of product marketers to define, develop and execute product marketing strategies that enable growth of our product and partner program offering. Accountants and bookkeepers (‘Xero Partners’) are a key customer and channel for Xero’s long term growth, and this role is critical in unlocking this opportunity by ensuring we deliver technology solutions that exceed their expectations.

As an extension of the Practice Products Leadership Team, you will lead the planning, implementation and management of the overall product marketing strategy, in close collaboration with the global and regional GTM teams. You will be jointly accountable for the achievement of commercial (and customer) results in lockstep with the Practice Products and Global Customer Leadership Teams.

As a core member of the Product Marketing leadership team, you’ll collaborate with your peers to continually evolve our discipline towards our ‘target state’, bringing consistency and best practices across the broader team, and taking joint accountability for the engagement, development and wellbeing of our team members.

The results of your contribution will be:

Lead a team of highly engaged and effective product marketing managers, motivating them to make an impact by doing the best work of their lives.

Synthesize market, customer, product and competitive insights into compelling propositions in key markets to drive activation and growth within our partner channel.

Work closely with key internal stakeholders to build strong, collaborative relationships to ensure the success of the Practice Product offering.

Act as the key liaison between the our global Customer and regional GTM teams and the customer (Partners) to strengthen audience insight and a feedback loop to drive product adoption, optimisation and development

What you'll do

  • Lead the product marketing strategy, plan, positioning, messaging and direction for the Practice Product offering, all based upon powerful customer/market insights
  • Participate in setting the product vision and strategy with the Product Leaders within Practice Products
  • Analyse key markets to identify the most attractive pools of near-term opportunity to guide GTM targeting and results
  • Champion the customer value proposition development process, ensuring Product Marketing is a key contributor in understanding a market/customer opportunity, in order to set up customer relevant, competitively differentiated value ‘guardrails’ for product teams to ideate/develop within. Connect the dots across products/portfolios to ensure we articulate the broader CVP for Partners, and act as the custodian of the proposition throughout the business with Product/Customer/GTM teams.
  • Work with customers, product leaders/managers and designers to sustain and extend a deep understanding of customer problems and pain-points that our existing products (and near-term releases) solve. And, translate these insights into powerful storytelling presentations, GTM campaigns and resources
  • Oversee the go-to-market efforts through coordination for the Practice Product portfolio across the Customer and GTM teams
  • Take responsibility for the launch and on-going management of products updates, enhancements and variations, internally and externally
  • Inspire, excite and energize your team, sales and product teams to win by digging up and sharing customer, market and competitor insights
  • Hire, coach, mentor and develop product marketing team members.

    • What You'll Bring with You

  • Deep understanding of, and passion for, Customer Value Proposition Development
  • Experience working in a matrixed structure- and proven ability to work through influence and internal partnership
  • Ability to work with key GTM leaderships dispersed across countries and time zones, and resolve complex GTM problems
  • The ability to handle changing priorities and lead through ambiguity.
  • Love for storytelling and influential communications- being able to speak/translate Product to Customer, and Customer to Product
  • Ability to quickly build trusted and effective relationships across the business
  • Authenticity, diplomacy and drive/resilience
  • Ownership and ability to thrive in a fast-paced environment
  • Systems thinking approach- and ability to use learnings and apply broadly for the good of the broader team/org
  • Extensive leadership experience in a product marketing/strategic marketing role in a global business
  • Experience leading teams, including remote staff
    • Xero is a Rainbow Tick certified employer.

    Please note that we currently require all employees and contractors to be vaccinated against COVID-19 in order to work from a Xero office, or engage in any face-to-face Xero business. Xero will work with anyone who is not vaccinated, or prefers not to disclose their vaccination status, to determine if any reasonable accommodations can be provided to ensure their role can be performed safely whilst the restriction is in place.

    Please include a cover letter in your application, telling us why you’re a great fit for this position.
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