Executive Marketing

American Express

Location: Greater London

Job Type: Full time


Perfection not required
Excited about this role, but not sure if you meet 100% of the criteria? Employers would still love to hear from you.

You’ll do more than the expected. You’ll do the unexpected.

Global Merchant & Network Services (GMNS) Marketing is dedicated to bringing buyers and sellers together and redefining how American Express is welcomed. GMNS Marketing is responsible for partnering with markets to drive profitable growth, accelerate coverage and enhance the value of Amex acceptance to merchants and Card Members at scale!

We focus on enhancing our relationships with millions of merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.S, Canada, Latin America, the Caribbean, Europe and the Asia-Pacific region. It is also critical for GMNS Marketing to collaborate effectively with Card Issuing teams and other sister organizations across American Express including Client Management, Marketing Operations, Information Management, Enterprise Digital, Global Advertising and Brand Management and World Service in order to fully harness the power of the closed loop via mediums including Custom Consulting, Offers, Recommendations, Multi-Merchant Campaigns, Digital Experiences and Brand Awareness.

This B2B Marketing role offers a fantastic opportunity for someone to work within our GMNS Regional European Marketing organisation to lead the roll out, strategy and maintenance of regionalised communications and channels to small merchants across key EMEA markets.

Specifically, you will have responsibility for:

  • Leading and implementing complex projects and communications to small merchants across Europe
  • Leading the implementation and maintenance of multiple communications programs and channels, including Welcome journey, transactional triggers, retention triggers, and our monthly Email engagement programme
  • Leading regional projects to enable digital and offline communications to the Small Merchant base (e.g. handle onboarding and trigger communications using CRM platforms, drive email capture, strengthen CCP treatments)
  • Building effective relationships with local European Marketing teams, World Services, Merchant Interactive, Acquisition and Client Management organisations to drive business wide goals
  • Appointing and mangaing creative agencies to ensure efficient delivery
  • Having thorough attention to detail around campaign set up, internal governance processes, audits and budget management
  • Developing, requesting and analysing regular reporting and conducting analysis of communications performance to share with key partners
  • Demonstrating value of AXP acceptance to our small merchants across multiple communications channels

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

Amex Flex - #LI-Hybrid

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way.

When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

  • University degree or equivalent experience preferably in marketing
  • Experience of managing multiple projects and stakeholders is essential
  • Experience of working with external partners & agencies
  • Experience of building marketing plans and implementing end to end projects
  • Comfortable with analysing and working with data
  • Passion for marketing, digital marketing and innovation
  • Detail oriented, highly organised and strong project management
  • Self-starter and solutions driven

Why American Express?

There’s a difference between having a job and making a difference.

Amex have been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.

We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.

Because we believe that the best way to back our customers is to back our people.

The powerful backing of American Express.

Don’t make a difference without it.

Don’t live life without it.

To complete your application please click on the links below. However, if you require any assistance with the completion of this process – or need any reasonable adjustments to be made – then please contact the Recruitment Team on [email protected]

You’ve got this!