Digital Marketing Specialist Paid Search

Deliveroo UK

Location: Greater London

Job Type: Full time

Posted


Why Deliveroo?

Why Deliveroo? When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We're a technology driven company at the forefront of the most rapidly expanding industry in the world, so join us for the ride.

And we're just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is online. Contrast that with the digital change of countless other industries - from banking and travel to retail and communications - it's clear that our journey in the food sector has only just begun.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We're a technology driven company at the forefront of the most rapidly expanding industry in the world, so join us for the ride.

The role

We are looking for a Digital Marketing Specialist to join the SEM team as part of a wider Performance Marketing and report directly into the Digital Marketing Manager for Paid Search. This role is for someone who is passionate about SEM/PPC, is curious on what is working and where we can improve and wants to make a meaningful and measurable impact in the work that they are doing.

On a day-to-day basis you will:

  • Monitor, and analyse past performance to identify optimisation opportunities
  • Execute Search and App best practices and optimisation across bidding, ad copy and landing pages
  • Scope and set up tests,, analyse and present results to the Performance Marketing team and the business, propose recommendations and roll-out schedules based on results
  • Work together with MarTech teams to identify areas to increase efficiency and further automation of processes
  • Manage an increasing SEM budget, improve and scale campaigns against tight, granular KPIs; analyse complex data sets relating to the activity
  • Work closely with other members within the Performance Marketing team and other Marketing team globally in cross-functional projects
  • Use data to form decisions and action plans
  • Requirements
  • Track record on managing Paid Search campaigns in different languages, driving marketing performance and ROI
  • Experience managing large data feeds, analytical tasks and working with large data sets
  • Excel in an environment characterised by constant growth
  • Experience of Google Ads, Bing Ads, Google App Campaigns
  • Experience with Apple Search Ads
  • Are comfortable with (and look forward to) solving complex paid search challenges

Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of great benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space.

You’ve got this!