Lead Marketing Content Strategist/Writer

JP Morgan

Location: Greater London

Job Type: Full time


The work

Muse, our upgraded design system, offers guidance and off-the-shelf solutions for designers, developers and writers. It speeds the build of websites and apps web that incorporate best-of-breed interactions, visual design and content.

Muse also helps the Bank deliver cohesive, ADA-compliant experiences across organizational boundaries, products and channels.

With ambitious plans to build a new site for internal and external audiences, we need a marketing expert to promote the design system through multiple channels.


  • Own and implement the marketing content strategy for the internal and external versions of Muse.
  • Write marketing content, education pages, case studies, communications, etc.
  • Own the content style guide.
  • Integrate technical content written by others into the site.
  • Edit the writing of others.
  • Drive best practices and consistency.
  • Evangelize content standards.
  • Act as a marketing/communications content subject matter expert.
  • Evaluate and audit existing marketing content.
  • Provide insights for improving the overall content experience.

Essential content strategy experience/understanding:

  • Excellent writing, editing and proofreading skills.
  • Ability to understand and translate strategy into deliverable projects.
  • Content experiences with websites and apps.
  • Adherence to brand and style book guidelines.
  • Experience in editing content from many contributors into a consistent voice and tone.
  • Digital publishing processes.

Essential UX experience/understanding

  • Digital user experience
  • Ability to learn technical concepts (e.g., design theory, design systems)

Preferred experience

  • B2B financial services content
  • AP Stylebook

Every candidate interviewed will need to take a short editing test.

Our group

We’re Digital Experience Design (DXD)--an award-winning team, recognized for its accomplishments in design and innovation. Our group is global, with over 200 product designers, UX researchers, service designers, content strategists, creative technologists and other specialists.

We partner with business, product, and technology stakeholders across J.P. Morgan’s Corporate & Investment Bank (CIB) to create world-class fintech products and non-digital solutions that drive engagement, increase client satisfaction and delight users.

Leveraging the latest techniques and technology, we develop a comprehensive understanding of user needs and desired outcomes—and deliver on them.

Simply put, we create solutions that are better by design.

Learn more about DXD at J.P. Morgan: http://design.jpmorgan.com/ .

You’ve got this!