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Marketing Campaign Manager


Location: Remote - Global

Job Type: Full time

Last updated

The most difficult thing is the decision to act, the rest is merely tenacity.
- Amelia Earhart

What do we do?

Paddle offers SaaS companies a completely different approach to their payments infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers, taking away 100% of the pain of payments fragmentation. It’s faster, safer, cheaper, and, above all, way better.

In May 2022, we joined forces with ProfitWell. ProfitWell provides BI solutions that improve retention and monetization automatically through unmatched subscription intelligence. As one team and one platform, we offer the "done for you" approach to SaaS payments, billing, and growth.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 3000 software sellers in 245 territories globally.

The Role:

As Campaign Manager you will be focused on developing and executing integrated marketing programs across target audiences, funnel stages and regions, using channels like email, paid social, paid search, events, sponsored programs, outreach and more.

These programs will engage target prospects and educate them on problems and solutions as it relates to their payments (and growth) needs resulting in increased lead generation, account engagement and velocity for sales deals. You will have influence over our company’s sales success and significant opportunity for personal growth and career development.

To be successful in this role, you should have a strong background in go-to-market planning and knowledge of what drives demand in B2B, excellent communication skills and a willingness to roll up your sleeves. You’ll be driving the marketing process to launch new campaign plans, working across departments for buy-in, analysing results, and identifying opportunities for performance improvement.

What you'll do:

  • Drive campaign development and execution through the different stages of the buyer journey and funnel to drive leads and meet pipeline goals
  • Work with Sales and Marketing leaders to prioritize and target accounts according to opportunity, buyer need, persona and buying cycle.
  • Partner with Marketing peers to ensure proper messaging, timing and execution of campaigns across email, web, digital advertising and content.
  • Measure, analyse, and report campaign performance to marketing and sales leadership.
  • Work with Revenue Ops to leverage marketing automation tools and related technology integrations to increase demand

We'd love to hear from you if you have:

  • Proven experience in B2B marketing with strong campaign or integrated marketing experience
  • Experience executing campaigns across a variety of channels including ads, email, web, social, sales, and webinar events.
  • Working knowledge of marketing automation, CRM tools, and website analytics (Salesforce + HubSpot + Google Analytics).
  • Strong organizational skills with keen attention to detail and data
  • Experience influencing those who do not work for you directly
  • Experience collaborating across multiple internal teams and departments and building effective relationships
  • A bias for action, results and delivery, with a high-quality bar

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your passion for learning and what you’ll bring to the table. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We live and breathe our values, which are:

Exceptional Together

Execute with impact

Better than Yesterday

We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and wellbeing initiatives.

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We love our casual dress code, annual company retreats and much more. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.