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Manager Retail Market Engagement

Philip Morris International UK

Location: Greater London

Job Type: Full time

Last updated

Be brave, not perfect.
- Reshma Saujani

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to deliver a smoke free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.

The Consumer Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future.

Here, you can make a difference. You can shape the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place!

For our Omnichannel Branded Retail channel team in London, UK we are looking for a Manager Market Engagement – Branded Retail channels
In this position you will lead, design, build and deploy, in collaboration with cross-functional partners/SMEs, a platform that will facilitate the communication and interaction between OC Brand Retail team (which includes BR stores, IQOS Partners & F2F Coach channels) and market affilaites. To do this, you will use all the existing knowledge and practices related to our current operational landscape and develop strong relationships with our teams in both OC and markets to help build solid relationships and consequently impact performance and client satisfaction in our BR channel. In this position you will create a strong network within the business & build relationships with a large group of stakeholders across the organization, in order to:
  • Create a strategy for market enagegement for BR, which is aligned with the wider Commerce & Customer Service approach. Incorporating departmental best practice from across PMI as well as benchmark external best practice in internal de-centralized organisational approaches.
  • Create key relationships with key BR colleagues in markets, regions & Hubs and become a key “go-to-person” within the BR department for navigating the OC
  • Develop and execute a communications/engagement plan across target audiences (OC/Region/Markets) in collaboration with SMEs, to deliver the strategy & to ensure that the right knowledge is reaching the right people, at the right time and in the right way to support operational excellence in our BR, IQOS Partner touchpoints & F2F Coach communities
  • Manage and moderate activity between stakeholders/SMEs/community members to ensure alignment
  • Design and organize on-and off-line events and activities specific to platform/communities
  • Monitor platform activities with key partners, identify trends and insights – creating a feedback loop which will address future knowledge management/global programs/content development and deployment ensuring these are viable, desirable, and sustainable

You will:
  • Take the lead to create & maintain a strategy for market engagement – documenting the strategy to share and co-create updates with stakeholders from across the BR & wider Commerce & Customer Service team
  • Create the overall framework of market engagement requirements, guidelines, calendars & Facilitate agenda creation & diarising of all Teams/F2F meetings connected to BR market engagement
  • Engage with similar functions across other channels (Ecom, CSC, Indirect, social/marketing etc.), CC teams, Hubs & Regions to understand best practices & methods to ensure our approach is a “best of breed”, innovative, engaging, informative & fun
  • Drive innvoation within our BR market enagegment approach & session delivery, exploring new technology solutions which can help facilitate & enable productive sessions & follow up/action completion(e.g. use of
  • Collabortate with wider Commerce & Customer Service department communication owners, to share best practice, create clear alignement & drive BR agenda within sharing forum(s)
  • Chair BR market engagement session agendas, facilitate the meeting & agenda point owners to deliver content on time & in full
  • Lead development & enhancement of BR market engagement strategy & planning, including BR implementation calendar
  • Take actions & minutes of all meetings, and then follow up with all action owners prior to next meeting to check on completion or progress of those actions & documenting inputs, escalating issues if/as required
  • Engage with other OC departments, to provide guest speakers where required
  • Research agenda points to understand retail best practice & innovations in retail to help provide credibility to meetings
  • Be part of team to develop solutions for:
o Global/Regional/Central Retail Store support function
o Business requirements for a Retail store support & communication app/portal

We’re looking for someone with:

  • Retail/Hospitality/Business administration Experience in a large matrix-style organization, with proven ability to build relevant store operations frameworks and tools
  • An international profile with experience in a similar role, with highly developed communication skills, and experience of how to elevate internal communications globally for similar de-centralized organizations
  • Fluency/proficiency in English both written and spoken, multiple languages a plus
  • University degree in business management/administration, communication or any other related field
  • A minimum of 5 years’ experience of leading & developing an internal communications strategy
  • Excellent project management and organizational skills, with the ability to negotiate with others in order to deliver
  • Strong work ethic and ability to manage multiple projects and meet deadlines and timelines with ease
  • Ability to maintain a positive attitude in high stress situations and multi-task in a very dynamic environment.
  • Ability to think outside the box, demonstrate proactivity and handle crisis situations in a subtle manner
  • A team player attitude, but with the experience & ability to take the ledership role when required, even with more senior stakeholders to ensure the objectives are met in any situation
  • Strong communication skills and the ability to build strong relationship with different stakeholders from various cultures and levels into the organization
  • High level of proficiency with MS Office tools (PowerPoint, Excel, Word), Teams, Sharepoint

What we offer

Our success depends on the women and men who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

  • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society: to deliver a smoke free future.

PMI is an Equal Opportunity Employer