Marketing Executive - Telegraph Wine Cellar

Telegraph Media Group

Location: Greater London

Job Type: Full time

Posted


Description

Our new Telegraph Wine Cellar team is now looking for a talented Marketing Executive to join them. This position will support the delivery of the Telegraph Wine Cellar marketing strategy aimed at achieving membership acquisition targets though converting existing subscribers, registrants, casual readers, and brand new audiences as well as driving sales through the Wine Cellar website. Working closely with our internal creative teams the Marketing executive will ensure the effective communication of the The Telegraph Wine Cellar proposition through owned and paid channels to achieve our wine sales and ambitious subscriber acquisition targets.

Key Responsibilities

  • Supporting the marketing activity aimed at achieving wine sales targets via owned and paid channels, delivering the marketing plan and appropriate sales materials and messaging
  • Working with internal creative teams to deliver campaigns that effectively communicate The Telegraph Wine Cellar proposition to grow membership and wine sales. Briefing the creative activity across digital and print, ensuring marketing assets are produced on time and to a best in market standard, aligned to the brand
  • Working closely with the Wine Product team and Wine Content Editor as well as constant liaison and management of the marketing equivalents with our partner
  • Working closely with the subscription acquisition, engagement & retention teams on aligning strategies to upsell and drive awareness of our Wine subscription product to our subscribers
  • Initiating test and learn strategies to improve effectiveness of marketing assets and tactics
  • Preparing and updating key documents efficiently and accurately including budget trackers, campaign calendars, briefing documents and campaign reports
  • Supporting with website merchandising tasks including product checking, updating content, arranging samples for product shoots and external price benchmarking
  • Working with stakeholders from across the business to maximise opportunities and ensure effective execution of plans. Teams may include Editorial, Insight & Analytics, Legal, CRM and Tech

Requirements

  • Experience working within a brand or agency with a proven track record of digital and direct marketing, performance marketing and CRM in a B2C environment
  • Good understanding of customer lifecycle marketing and experience in planning and delivering campaigns targeting lifecycle stages and monitoring appropriate KPIs
  • Experience in an ecommerce business. Wine or food and drink industry is preferable but not essential
  • Good understanding of the marketing mix
  • Ability to communicate and collaborate effectively across multiple teams
  • Adaptable, organised and resilient
  • Ability to analyse campaigns and make recommendations based on data and insight
  • Experience working with senior stakeholders and external partners and agencies

Benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and equal parental pay (six months fully paid for mothers and fathers), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Our commitment to inclusion

We want you to feel you belong here and welcome candidates from all backgrounds. Our organisation is on a continuous journey to achieve this sense of belonging, with focused inclusion policies, training, and internal networks. We believe it’s not only the right thing to do but that there’s a strong business case to support it. Because if you feel you belong, you’ll feel more comfortable, so you’ll be more likely to achieve your best.

We have a number of internal networks that are totally inclusive and open for anyone to join. These include internal inclusion networks covering employees from ethnic minority backgrounds, working families, LGBTQ+, disabilities and long-term conditions, gender, wellbeing, and women in tech.

Your wellbeing is paramount, so we have trained over 100 Mental Health First Aiders in the last two years to help support our employees. We’ve also signed the Tech Talent Charter, and are committed to driving greater inclusion and diversity in tech.

You’ve got this!