Head of Audience Development

Telegraph Media Group

Location: Greater London

Job Type: Full time



Role purpose and overview

The Telegraph needs an experienced editor and publisher to oversee the promotion of its journalism across all outlets in order to help the business achieve its ambitious subscription targets. The role involves working closely with senior editors across the newsroom and with the marketing department to ensure that the right content is promoted in the right way to the right audience at the right time. The Heads of our Newsletters, Social Media and Community teams will report to you, as will the Puzzles Audience Development Manager.

Key responsibilities

  • Liaise closely with senior commissioning editors and senior publishing editors across all areas of the newsroom to understand and help identify priorities for concerted promotional effort across our main marketing touchpoints.
  • Work with the Publishing Editor, who coordinates the publishing schedule and plan across the newsroom so that key articles and other editorial projects are pushed at times when they can reach the biggest audience in the most effective way. This includes how best to promote evergreen content.
  • Work with the Performance team and use the Telegraph’s suite of analytics to inform decision-making as to how to optimise subscription growth through content promotion.
  • Oversee promotion and performance across our off-platform organic channels, including our newsletters and existing and emerging platforms such as Twitter, Instagram, Facebook, Snapchat, TikTok, Reddit, YouTube, LinkedIn, Apple News and Yahoo.
  • Work with the marketing department on how we promote our journalism across our marketing channels, including email, paid search, paid social and in the newspaper.
  • Work with the social media team, continuing to develop our strategy for the purposes of driving off-platform engagement and subscriptions.
  • Work with the newsletters team, continuing to develop our portfolio to engage our subscribers and grow the subscriber base.
  • Work with the community team, developing new ways of facilitating interaction among our subscribers and between our journalists and our subscribers.
  • Develop new ideas and strategies with editors and with the marketing department as to how we can use our journalism to showcase the Telegraph to potential new subscribers, and how we can increase subscribers' perceived value of their subscription

Key skills

  • A digital editor with significant senior experience.
  • Outstanding news judgment.
  • Awareness of what the Telegraph subscriber and prospective audience is interested in reading.
  • A deep understanding of how to write brilliant headlines and sells.
  • Significant experience of digital publishing, including telling stories in creative ways.
  • Command of analytics tools and how these influence promotional decisions.
  • Understanding and experience of the different content types that make up a diverse website such as telegraph.co.uk.
  • Strong interpersonal skills and ability to communicate effectively with executive editors, heads of departments and senior journalists.
  • Experience of subscription-based strategy.

Our benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are proud to be a Disability Confident Employer as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.

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