Director, Regional Marketing
Location: Waltham, Massachusetts
Job Type: Full time
For over 20 years, Abcam has been providing tools the scientific community needs to enable faster breakthroughs in critical areas like cancer, neurological disorders, infectious diseases, and metabolic disorders.
We believe that to continue making progress, we need to work together in new ways. We need your own unique perspective as well as this of our people to make an always greater impact on the world. This community needs people like you: dedicated, agile and above all audacious so we can truly bring progress forward.
The Regional Marketing Director sets the overall direction and road map for regional marketing across our direct-to-customer markets – US/CA, EMEA, Singapore and ANZ. The role will drive alignment between the global marketing strategy and regional commercial needs. You will require an in-depth knowledge of the markets abcam play in, as well as the ability to launch compelling regional marketing programs that complement our global plan and capitalize on regional opportunities.
You will be the primary marketing stakeholder for our regional commercial leaders, so excellent communication, prioritization and senior stakeholder management skills are essential. You will lead and provide direction and to a regional team spanning multiple geographies and support your team to create frameworks and processes that define best practice and scale to deliver results across all markets.
Roles and Responsibilities
- Sets overall direction and regional roadmap aligned to global strategy and key regional commercial needs
- Owns development of process to proactively identify regional risks and opportunities to deliver required commercial growth
- Owns process to turn insight into action with global marketing channel owners
- Develops process to integrate regional market insights, trends, and voice of customer into marketing plans
- Creates feedback loops to bring regional priorities to the table
- Builds and strengthens primary relationship with regional sales leaders and teams
- Team management and development
You have a bachelors degree (minimum) in a scientific discipline with substantial experience building and implementing strategic multinational marketing programs that deliver significant growth in both consideration and purchase in D2C markets. You have experience leading and developing a marketing team with the ability to maintain and build relationships with key senior marketing and sales stakeholders. You have experience shaping regional strategies as part of a global marketing plan.
Travel both domestic and international is required (approximately 20% of time).
We know that when it comes to benefits, no one size fits all. Flexibility and choice matter which is why, in addition to market competitive salaries, we offer you a flexible benefits package which is tailored to your unique needs and support your financial, physical and emotional wellbeing. This includes our award-winning share scheme, 18 weeks fully paid maternity leave, 6 weeks fully paid paternity leave as well as highly flexible working and much more. Besides, your development will be integral to your experience here. You will grow alongside other talented minds, in ways you may often find unexpected.
When people come together, incredible things happen. Here you’ll work in a safe environment where you can be who you truly are. We’ll champion and celebrate your uniqueness throughout your journey with us. This is how we excel at partnering with the scientific community no matter the challenge, ultimately helping solve the world’s most critical diseases. Find out more about Diversity & Inclusion at Abcam.