Director of Customer Marketing, North America

New Hampshire
Full time
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I.T., digital & online media services
5,001-10,000 employees
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We are seeking an experienced and dynamic Director, Digital Customer Acquisition Marketing to lead our business-to-consumer (B2C) digital marketing strategies within the North American lottery market. This key leadership role will focus on customer acquisition, affiliate marketing, retention marketing, loyalty programs, and customer relationship management (CRM). The ideal candidate will have a proven track record in developing and executing digital marketing strategies that drive customer acquisition, engagement, and retention, meeting established KPIs and yearly revenue goals.

What You'll Do

  • Develop and Execute Digital Marketing Strategies: Create and implement B2C digital marketing strategies focused on customer acquisition, affiliate marketing, retention marketing, loyalty programs, and CRM to achieve KPIs and revenue goals.
  • Lead and Build a High-Performing Team: Build and coach a customer-focused digital marketing team to drive revenue growth and achieve business objectives.
  • Innovate and Optimize Customer Engagement: Oversee the development and execution of marketing plans for existing iLottery customers, ensuring effective targeting and activation.
  • Collaborate and Drive Business Development: Work closely with the business development team to win new business, including iLottery and non-iLottery ventures.
  • Leverage Marketing Technology: Direct and guide the automation of personalized customer journeys using existing marketing technology.
  • Ensure Operational Excellence: Drive operational excellence by streamlining processes and communication across the team.

What We're Looking For

  • Bachelor’s degree in business, marketing or related degree or equivalent work experience
  • 10+ years of experience in business to consumer digital marketing strategies, including acquisition, affiliate marketing, retention marketing, loyalty programs, and CRM with 5+ years of leadership experience.
  • 5+ years of experience within the iLottery/iGaming industry.
  • Experience in customer journey mapping and marketing automation.
  • Ability to communicate to effectively and in a constructive manner with customers, employees, management, and executives.
  • Demonstrated ability to manage multiple priorities/projects, meet deadlines, facilitate change and delegate responsibilities.
  • Proven analytical, organizational, and decision-making skills with demonstrated negotiation skills and influencing positive outcomes.
  • Proficiency in Microsoft Office applications.

Company Summary

Aristocrat Interactive 

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming(RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

Travel Expectations

Up to 25%

Pay Range


Pay Rate Type


Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.