Content SEO Manager


Location: San Francisco, California

Job Type: Full time

Last updated

Be brave, not perfect.
- Reshma Saujani

Working at Atlassian

Atlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Atlassian is looking for a Content SEO Manager to join our growing SEO team. In this role, you’ll have the opportunity to drive and contribute to the content roadmap for some of our most popular products including JIRA, Confluence, and Trello. Your work will be critical to Atlassian’s growth and will impact the search experience of millions of monthly users.
Reporting to the SEO Team Lead, you will join a team of content and technical SEO professionals dedicated to supporting the growth of our portfolio of global software brands.

The ideal candidate for this role has:

  • Proven Experience: 4+ years of experience working with content in an SEO capacity - ideally in a high-growth software or e-commerce company, focused on creating and implementing content strategies
  • Content Chops: You have experience performing keyword research, finding content gaps, monitoring competitors, and partnering with stakeholders to create content that performs well in organic search and connects with our target audience
  • SEO Know-How: Plan, execute, and measure strategies to develop and optimize content across Atlassian’s portfolio of blogs, microsites, and product landing pages
  • Charisma: You'll need to influence cross-functional teams by building compelling business cases for content production and optimization
  • Analytical Capabilities: Partner with analytics and data science to provide program results, market insights, and opportunities to a cross-functional team that includes product managers, designers, and engineers
  • Proven Excellence in: Written and verbal communication, creativity, problem-solving, teamwork, and organization

What you’ll do:

  • Lead content strategy & build roadmaps across your portfolio to drive sustainable organic growth and first page results for Atlassian products
  • Collaborate with Product & Content Marketing Managers, Technical SEO, and more to create or optimize landing pages, subdomains, and microsites that reflect Atlassian products’ value proposition and customer needs
  • Utilize data from internal analytics and 3rd party tools to identify content gaps and help partner teams prioritize the most impactful work
  • Report on monthly and quarterly progress against OKRs and project goals to keep stakeholders informed on SEO performance
  • Perform ongoing competitive analyses and content audits to identify opportunities to grow traffic for critical search terms in multiple languages/countries
  • Collaborate with relevant cross-functional departments, including Product Marketing, and Analytics, to implement and optimize world-class SEO strategies
  • Collaborate with the Marketing Analytics team to refine reports and insights that accurately measure the impact of tests and projects
  • Educate stakeholders on SEO best practices through training, documentation, and team workshops
  • Manage relationships with our vendors and agency partners to help scale our SEO efforts
  • Stay informed on current SEO best practices to ensure that Atlassian gains and retains SEO leadership in its industry
About our SEO Team:

We are part of the larger Performance Marketing team that includes paid advertisers, implementation specialists, and localization experts. The SEO team’s focus is organic traffic growth, increasing ROI and growing active users. Our highly collaborative team works closely with technology, product marketing and marketing analytics to build integrated campaigns and define a marketing strategy that allows for a consistent customer experience across all channels.
You'll join a world-class team that is passionate about online marketing and building an exceptional customer journey experience with our products for our customers to keep them coming back for more.

Our perks & benefits

To support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.

About Atlassian

The world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

To learn more about our culture and hiring process, explore our Candidate Resource Hub.
You’ve got this!