Demand Generation Manager, Cloud Migration


Location: San Francisco, California

Job Type: Full time


Be brave, not perfect.
- Reshma Saujani

Working at Atlassian

Atlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Atlassian is looking for a Demand Generation Manager to help drive end-to-end campaigns and increase demand for our core Cloud products. Your role will be to build and execute the B2B demand generation strategy working alongside product marketing, sales, product, and other internal teams to create a seamless experience to help our behind the firewall customers move to the cloud. If you get excited about building and launching new programs by partnering with teams across Atlassian, you'll love it here.

We are looking for a marketer who thinks outside of the box with creative campaigns to reach and delight our target audiences. You thrive in funnel analytics and speak in acronyms like MQL, SQL, ROI and CVR. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses within Atlassian.

Sound like you? Read on…

In this role, you'll get to:

  • Plan & execute creative, integrated campaigns to drive demand for our Cloud products within our existing on-premise customer base
  • Manage macro and micro segmentation to deliver more targeted and relevant messaging to improve engagement and conversion
  • Partner closely with fellow demand generation experts and product marketers to ensure proper messaging, timing and execution of one-off and always on marketing campaigns across email, web personalization, advertising, content syndication
  • Understand Atlassian's products and customer journeys to migrate to the cloud
  • Expand our distribution footprint beyond owned channels like blog, email, and social through testing and experimentation
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role
  • Leverage marketing automation tools and related technology integrations to increase demand
  • Work closely with our sellers to help improve conversion rates, and integrate their feedback on personas and messaging into our campaigns

On the first day, we'll expect you to have:

  • 6+ years of experience in demand generation across B2B or B2C
  • Extensive experience implementing enterprise programs and processes
  • Comprehensive understanding of customer marketing and complex buyer journeys
  • A passion for metrics. You live for the data and use it to guide your programs and spend
  • Expertise across email marketing and paid channels
  • Fluent in marketing automation and CRM capabilities is a big plus (we are a Marketo shop)
  • Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams
  • The desire to roll up your sleeves and do the dirty work to get the job done
More about our Team:
Serious collaboration is the key to success for this role. You’ll be working cross functionally with product marketing, analytics, sales, design, web and buyer experience teams. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.

Our perks & benefits

To support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.

About Atlassian

The world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

To learn more about our culture and hiring process, explore our Candidate Resource Hub.
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