Senior Customer Lifecycle Marketing Manager, Cross-sell

Atlassian

Location: San Francisco, California

Job Type: Full time

Posted


Working at Atlassian

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We're hiring a Senior Customer Lifecycle Marketing Manager, Cross-sell, reporting to the Head of Global Lifecycle Marketing, SMB & Monetization. You are a Marketing Manager with a background in building omnichannel programs to create product demand, and more specifically, who has experience with cross-selling products. Initially, we are looking for an experienced individual contributor who is not only strategic but will partner with a Campaign Manager to implement programming.You will build a strategy that will focus on Confluence and Jira with opportunity to extend your approach to other products. You excel in funnel analytics and understand how to use in-product behaviors and marketing channels to deliver an automated and delightful self-serve experience. As this will be the first cross-sell only role on our team, there will be plenty of room for growth and influence in how CLM goes to market.
Your future team
Our Customer Lifecycle Marketing (CLM) Team is comprised of people with backgrounds in Ecommerce, Demand Generation, General Marketing. We believe in driving revenue by delivering an exceptional customer experience.

What you'll do

  • Oversee Confluence cross-sell strategy, programs and budget
  • Build revenue-driving, cross-sell campaigns from building awareness to trial onboarding & activation through purchase
  • Collaborate with Product Marketing, Performance Marketing, and Product to build personalized, multi-channel customer journeys (across paid, email, web, in-product) to reach a shared revenue goal
  • Use dashboard reporting and analytics partnerships to provide a complete picture of marketing performance and return on investment
  • Manage Confluence cross-sell budget including monthly forecasts, return on investment analysis and recommendations for optimization
  • Present Confluence cross-sell strategy, updates and results to leadership

Your background

  • 5+ years of experience in marketing or Demand Generation in B2C ecommerce or B2B Self-serve marketing
  • Experience in customer journey mapping and omnichannel revenue generation
  • Fantastic communication skills with and a great track record of working collaboratively and with many teams
  • Experience with metrics. You live for the data.
Our perks & benefits

To support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.

About Atlassian

The world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.

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