Senior Customer Lifecycle Marketing Manager, Trello SMB

Atlassian

Location: San Francisco, California

Job Type: Full time

Posted


Working at Atlassian

Atlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

We're hiring a Senior Customer Lifecycle Marketing Manager, Trello SMB, reporting to the Head of Global Lifecycle Marketing, SMB & Monetization. You are a Marketing Manager with a background in building omnichannel programs to move customers through each stage of the lifecycle. Here, We are looking for an individual contributor who is not only strategic but will partner with a Campaign Manager to implement programming to encourage customers to upgrade to our paid Trello Editions. This is the first-of-a-kind role at Atlassian that will focus on driving revenue and lifecycle programming. You will consider how and when we should educate and retain customers and when we should sell to them. You excel in funnel analytics and understand how to use in-product behaviors and marketing channels to deliver an automated and delightful self-serve experience.
Your future team
Our Customer Lifecycle Marketing Team is comprised of people with backgrounds in Ecommerce, Demand Generation, General Marketing. We believe in driving revenue by delivering an exceptional customer experience.

What you'll do

  • Oversee Trello SMB lifecycle and monetization strategy, programs and budget
  • Build revenue-driving upsell campaigns and lifecycle communications from Onboarding & Activation through Purchase
  • Collaborate with Product Marketing, Performance Marketing, and Product to build personalized, multi-channel customer journeys to reach a shared revenue goal
  • Collect campaign data to measure and analyze Return on investment across all marketing channels
  • Manage Trello SMB budget including monthly forecasts, return on investment analysis and recommendations for optimization
  • Present Trello SMB Upsell strategy, updates and results to leadership
  • Use dashboard reporting and analytics partnerships to provide a complete picture of marketing performance.

Your background

  • 5+ years of experience in marketing or Demand Generation n B2C ecommerce or B2B Self-serve marketing
  • Experience in customer journey mapping and omnichannel revenue generation
  • Fantastic communication skills with and a great track record of working collaboratively and with many teams
  • Experience with metrics. You live for the data.
Our perks & benefits

To support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.

About Atlassian

The world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

To learn more about our culture and hiring process, explore our Candidate Resource Hub.
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