Market Manager Emerging Brands - San Francisco
Location: San Francisco, California
Job Type: Full time
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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What You Will Experience:
Trade Development – 40%
Develops rapport and personally calls on targeted on-premise & off-premise accounts. Must maintain and actively work the targeted account list.
“Hand Sells” assigned portfolio of brands to targeted gatekeepers (retailers, bar owners/managers, and bartenders)
Conducts wait staff training and coordinates brand education seminars in target accounts to create advocacy for B-F brands
Secures B-F priority brand visibility, menus, and features in targeted accounts
Market Planning & Evaluation – 20%
Working with Emerging Brands Regional Manager, State Manager, Operations Manager, and Field Marketing Managers, develops market plan for target accounts
Works with the distributor channel manager to set goals and tracking for distributor sales teams
Serves as local “thought leader” for B-F Emerging Brands initiatives in market
Monitors assigned B-F portfolio brand performance with the expectation of exceeding market segment trends. Reviews local market performance monthly and make recommendations on how to improve performance.
Participates in on-going planning meetings with internal and external stakeholders as required
Manages and maintains budget of T&E and TMF to within ~ 2%
Training & Coaching – 40%
Responsible for training the distributor craft, off premise and on premise teams on assigned B-F brands and their competitive set.
Responsible for formal work-withs in the market with distributor sales teams a minimum of 5 days per month. This is in addition to your independent time in the market where you may encounter distributor reps on an ad-hoc basis.
Completes ride-with contact report and works with distributor Division Manager and copies RSM and State Manager on continuous improvement.
Serves as B-F commercial team segment expert and coordinates training activities across the local B-F team.
What Exactly Are We Looking For?
Bachelor’s degree plus at least 3 years industry sales experience or equivalent education/experience combination.
Demonstrated ability to build relationships and maintain effective working relationships with distributors, accounts, and all internal stakeholders
Demonstrated knowledge of three-tier distribution system
Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team. Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team
Ability to work some evenings and weekends as required, 20-25%. Overnight travel, 10-15%.
Proficient with Google Suite (Sheets, Docs, Slides) and Microsoft Office (Excel, Word, Powerpoint)
Must have valid state driver’s license
Physical ability to lift 60 pounds
Global Job Level:P6
Number of Openings Available:1