Market Manager - Orlando

Brown Forman

Location: Orlando, Florida, United States

Job Type: Full time


The most difficult thing is the decision to act, the rest is merely tenacity.
- Amelia Earhart


If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

For best results, use Google Chrome to view this page.

Meaningful Work From Day One:


  • Assumes leadership role in understanding, developing, and implementing key customer initiatives.

  • Creates customer-focused win-win initiatives that enhance BF and customer profitability.

  • Establish positive customer rapport at all levels in all assigned accounts.

  • Conducts business performance reviews in accordance with achieving customer plans.

  • Provides annual customer overview for brand teams.

  • Partners with BF National/Regional distributor account team to ensure distributor execution of Independent and Chain programs.

  • Partners with Field Marketing Managers to drive commercial excellence in programming

  • Work to encompass the development of on and off-premise brand building plans that are successfully executed in collaboration with the distributor/broker in assigned territories.

  • Brand responsibility includes the entire B-F portfolio.

  • Champions efforts to win at the point of purchase. Collaborates with division teams to ensure superior distributor execution of brand initiatives.

  • Connects with multiple external contacts including the distributor, retailers, consumers and promotion agencies.

Planning & Analysis

  • Manage Budget responsibilities.

  • Coordinate communications of adjustments to plan based on performance and success in the market.

Distributor & Agency Management

  • Serves as the primary contact with 3 Division Managers as well as management/collaboration with the distributor KAM’s and BF Specialist teams

  • Develops and/or ensures proper programming activation

  • Responsible for the implementation and execution of B-F business plan

  • Manages third party promotion agencies, ensuring alignment with BF business and brand plans

  • Serve as the key point of contact with key account groups, covering the entire Brown Forman portfolio of brands

What Exactly Are We Looking For?
Bachelor’s degree plus 2 years industry experience and/or 4 years sales experience in a consumer products industry.
Demonstrated ability to build and maintain effective working relationships with distributor, accounts and all internal stakeholders.

Requisition Type:


Management Level:


Global Job Level:


Number of Openings Available:

You’ve got this!