State Manager - OK

Brown Forman

Location: Oklahoma City, Oklahoma

Job Type: Full time



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What You Will Experience


  • Monitor business performance of team through frequent engagement, standardized performance reviews, and personal development plans
  • Ensure local team remains clear on objectives and prioritization of those objectives
  • Serve as coach and leader to Oklahoma team, ensuring they progress in their roles, preparing them for future opportunities

Planning & Analysis

  • Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by GM and Region Director
  • Leads strategic business decisions within the State
  • With the support of the GM, Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets
  • Lead pricing strategies. Must be able to plan based on long term outlook.
  • Analyze and plan channel business; chain, independent and on-premise, casino for the state
  • Lead evaluation and adjustment to plans based on performance and success in the market
  • Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations to GM, TFM and TOM
  • Serves as a local conduit for implementation and evaluation of all NRA programming and execution
  • Leads TPS review meetings with distributors

Distributor & Agency Management

  • Serves as the primary contact with distributor leadership
  • Collaborates with distributor General Sales Managers & Managing Directors for oversight of business management and execution
  • Responsible for the execution of all Oklahoma commercial and chain plans with the distributor team, and holding them accountable to agreed upon targets/goals
  • Monitors and measure performance of all distributor activities that affect BF brands
  • Reconciliation and consistent management of Oklahoma distributor investment, brand spending and brand activity support

What Exactly Are We Looking For?

  • Bachelor’s degree plus 5-7 years sales experience (Beverage Alcohol Industry preferred).
  • Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.
  • Excellent manager and developer of people: demonstrated commitment to providing regular, constructive feedback to business partners; demonstrated coaching ability; ability to objectively assess both skills and potential.
  • Demonstrated knowledge of on- and off-premise business and three-tier distribution system
  • Team leader: Able to build and sustain effective, results-producing teams, within the state, across business functions, and with business partners.
  • Action-oriented: Responds in a timely and effective manner to business issues and opportunities.
  • Highly organized: capable of meeting multiple deadlines and juggling multiple projects.
  • Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).
  • Must be able and willing to travel (by air and car) up to 30% of the time.
  • Must be able to lift up to 30 pounds.
  • Must be able to work weekends and nights as needed to perform responsibilities of the job including brand activations and marketing initiatives.
  • Must have valid state driver’s license.

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