Market Manager Emerging Brands - Seattle

Brown Forman

Location: Seattle, Washington

Job Type: Full time



If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

For best results, use Google Chrome to view this page.

"Seattle, The Emerald City, is the home to an innovative tech culture that cohabitates with a vibrant local business culture, an award-winning food scene that is rich in tourism and cultural activities. Priding itself on the craft cocktail culture it is the ideal place to build the Emerging Brands portfolio amongst the bartender community. This role offers an opportunity to drive innovation in a wildly creative environment." - State Manager, WA + AK

What You Can Expect:

Trade Development – 40%

  • Develops rapport and personally calls on targeted on-premise & off-premise accounts. Must maintain and actively work the targeted account list.

  • “Hand Sells” assigned portfolio of brands to targeted gatekeepers (retailers, bar owners/managers, and bartenders)

  • Conducts wait staff training and coordinates brand education seminars in target accounts to create advocacy for B-F brands

  • Secures B-F priority brand visibility, menus, and features in targeted accounts

Market Planning & Evaluation – 20%

  • Working with Emerging Brands Regional Manager, State Manager, Operations Manager, and FMM’s develops market plan for target accounts

  • Works with distributor channel manager to set goals and tracking for distributor sales teams

  • Serves as local “thought leader” for B-F Emerging Brands initiatives in the market

  • Monitors assigned B-F portfolio brand performance with the expectation of exceeding market segment trends. Review local market performance monthly with respective RSM and local BF State Manager. Make suggestions on how to improve performance.

  • Participates in on-going planning meetings with internal and external stakeholders as required

  • Manages and maintains budget both T&E and TMF to within ~2%

Training & Coaching – 40%

  • Responsible for training the distributor craft, off premise and on premise teams on assigned B-F brands and their competitive set.

  • Responsible for formal work-withs in the market with distributor sales teams a minimum of 5 days per month. This is in addition to your independent time in the market where you may encounter distributor reps on an ad-hoc basis.

  • Completes ride-with contact report and works with distributor Division Manager and copies RSM and BF State Manager on continuous improvement

  • Serves as B-F commercial team segment expert and coordinates training activities across the local B-F team

What Exactly Are We Looking For?

Education/Experience: Bachelor’s degree plus 3+ years industry sales experience, or equivalent education/experience combination.

  • Demonstrated ability to build relationships and maintain effective working relationships with distributors, accounts, and all internal stakeholders

  • Demonstrated knowledge of the three-tier distribution system

  • Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team. Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seek similar behavior from the area team

  • Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint)

  • Must have a valid state driver’s license

  • Physical ability to lift 60 pounds

What Sets You Apart:

  • Experience working with scotch or a super-premium portfolio

Requisition Type:


Management Level:


Global Job Level:


Number of Openings Available:

You’ve got this!