Vice President Finance - Performance Marketing

Expedia Group

Location: Seattle, Washington

Job Type: Full time


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Vice President Finance – Performance Marketing

In this critical leadership role, the Vice President Finance – Performance Marketing will lead the Performance Marketing Finance team, as part of Expedia Group’s Brand organization. This individual is a strategic partner to multiple Brand LT leaders at the SVP and VP level. In this role, they are responsible for the allocation and investment of ~$3B+ in marketing spend that helps power 80% of EG’s revenue and profit. They will be the finance owner for all performance channels including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Meta, and App. They will also be responsible for supporting all Trading decisions and Geo investments.

As a well-rounded finance leader with deep expertise in investment and portfolio management, you will play a critical role in guiding EG’s marketing spending to drive revenue and operating income growth, and help Brand leadership deliver against financial goals. Having a passion and curiosity for solving complex challenges and a high degree of comfort with ambiguity will be essential to success. Building repeatable and scalable financial process that help us measure and monitor ROI, using data to make recommendations, and communicating to senior leaders while having a strong command of the details will be critical.

What you'll do

  • Make Investments: Determine how to prioritize investments and build robust business cases

  • Ensure the optimal mix of investments across channels to achieve profitability (ROAS) and market share goals

  • Identify opportunities to modulate mix of investments to opportunistically improve financial results

  • Influence key stakeholders across the Marketing LT to balance delivery of financial results while remaining fiscally prudent and investing for the future

  • Monitor and Mange Investments: Delivery of expected results

  • Build a scalable financial process to determine the ROI of investments that drives decision making

  • Build and manage real-time mechanisms to track investment results versus expected outcomes

  • Collaborate closely with Operations and Finance stakeholders across the Brand organization to check-in on performance, trends, and status of key initiatives

  • Analyze and communicate results against expected performance to the President, Expedia Brands/ COO, Expedia Brands / Brands LT / Brands Finance LT

  • Communicate Expedia Performance Marketing results and expectations impactfully and clearly:

  • Partner closely as a key contributor with the Marketing LT to communicate results to the Brand LT & TLT relative to expectations

  • Ensure Brand CFO is knowledgeable on financial trends and recommendations, and address ad hoc queries from other senior leaders

  • Build and Maintain A High Performing Organization:

  • Lead an experienced team, providing strategic leadership and coaching, and ultimately developing exceptional talent for Expedia Group

  • Create a vibrant, energized and enthusiastic environment for the function by creating a compelling unifying vision that steers, motivates and develops the team

  • Embed a culture where training, coaching and delivering proactive feedback lead to positive impact and results; creating a work environment where people can realize their full potential; thus, allowing the organization to meet current and future business challenges

  • Be a key thought partner to the EG Brands strategy function, collaborating on setting executable strategies across Geo, Channel, Brand, and LOB

  • Seek and embrace finance/Expedia Group-wide strategic projects i.e. cost initiatives and finance organizational recommendations

  • Build relationships and drive collaboration across the global Expedia Group finance community

Who you are

  • Senior leadership in a variety of analytical and strategic, high-visibility finance role

  • Strong quantitative and analytical problem-solving skills. Proficiency in advanced Excel and financial modeling

  • Proven ability to influence and drive leadership to decisions and tangible outcomes

  • Comfortable creating positive relationships across a number of teams and supporting c-suite level leaders

  • A Storyteller: able to build and communicate clearly a vision and strategy. Skilled thought-leader, confident and successful at influencing others to act

  • Proven track record to work autonomously and lead a broad range of projects simultaneously and efficiently

  • Able to evaluate and making recommendations across opposing and equally critical business needs

  • Ability to handle multiple priorities with a high degree of flexibility and accountability, in a constantly fast-evolving environment

  • Passion for Results: Drive high standards for individual, team, and organizational accomplishment; tenaciously work towards challenging goals

  • Business Acumen: Demonstrate a keen understanding of business operations and the organizational levers (systems, processes, departments, functions) that drive profitable growth

  • A Team Player: who has thrived in demanding, intellectually charged environments, has strong convictions and can win credibility and contribute across the breadth of a business and its senior management team

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

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