Director, Data Science - SEM
Location: Seattle, Washington
Job Type: Full time
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Director, Data Science - SEM
If you are seeking a collaborative, rewarding and dynamic learning environment where a sense of humor is essential, you will love Expedia’s Search Engine Marketing (SEM) team! SEM is a multifaceted business, and we aim to apply it to be the most trusted and creative online travel agent in the world. To get there, we need outstandingly passionate, and driven people such to transform our team!
Ever wondered what it would feel like to challenge yourself in new areas of Growth Marketing? We need a dynamic, organized self-starter to drive SEM Bidding Sciences within our Growth Marketing Organization (GMO) located in Seattle, WA. We operate one of the largest marketing portfolios not only within Expedia but also in the world of travel marketing. We want you to bring greater operational focus and innovative execution to beat our financial commitments to the Operating Plan whilst using data sciences to improve our execution. You will work across the organization to enable new customer growth, improve our ROAS and push the thinking on capital allocation across SEM.
Interested in an inherently cross-functional role that gives you tremendous organizational exposure with senior leaders within the company? You will partner with Product, Software Engineering, Marketing Business and Strategy teams and share results in many executive forums. You will help facilitate cross-team and cross-channel partnerships on shared platforms. To demonstrate high Return on Ad Spend, you will provide in person updates to senior executives on channel performance and provide mentorship on future growth. You will coach and mentor your team of Marketing Data Scientists who are responsible for building algorithms, completing bidding objectives, diagnosing, and structuring growth from algorithms, crafting business strategy, calling tests and enabling cross org initiatives. Your efforts will guide the SEM to improve company revenue, reduce cost, increase customer engagement, and enhance the value of the Expedia Group!
What you’ll do:
You will be responsible for completing bidding objectives for multiple lines of business within SEM and develop the vision for opportunity discovery and sharing ideas across different business verticals to improve demand generation for Expedia Group
You will maintain a high attention to detail, with the ability to balance multiple, contending priorities simultaneously in a very high pressure, highly visible environment
We expect you to develop a strategy, execution plan, and evolve our data sciences application to solve programmatically at scale with strive to build best in class
You will actively identify and resolve issues that may impair a team's ability to meet strategic, financial, and technical goals
We need you to hire and retain dedicated Data Scientists and Machine Learning engineers. Empower your team to achieve the organization’s vision
You get to draw on analytical and quantitative skills, using hard data, apply data science techniques as needed to extract insights to see beyond the numbers and identify patterns to diagnose cause
Become the subject matter authority on Google, Bing, and other search engine bidding methods and how to best extract value from the auctions using all levers possible
Champion the diagnostics for decisions made by algorithms and determine Est metric to share and present to leadership on current business trajectory
Who you are:
Excellent critical thinking and strong operating skills including proficiency in Agile methodology
Bachelor’s in Economics, Mathematics, Statistics or Computer Science or related field; or equivalent related professional experience
A product approach to evolve and build our ecosystem to be best in travel industry
Significant and tried industry experience in running business or technology teams, preferably in critical areas of e-commerce
Experience building, diagnosing, and improving data models used for testing strategies and operational execution
Travel or hospitality proven experience, highly valued
Shown ability to understand and discuss technical concepts, address trade-offs, and evaluate opportunistic new insights with internal and external partners
Strong written and verbal skills along with cross-functional program management.
Shown ability to lead in a matrix environment
Strong interpersonal and talent leadership skills, including identifying and developing high-energy talent – in the field of data sciences is highly valued
5 years of operating experience in an Agile environment with strong analytical and debugging skills
10 years of work experience in a technical marketing role
Strong background in setup and measurement of A|B and Multi-Variant tests on an e-commerce platform backed by strong statistical application
#LI-MJ3The total cash range for this position in Seattle is $207,500.00 to $290,500.00. Employees in this role have the potential to increase their pay up to $332,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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