Product Manager, SEM
Location: Seattle, Washington
Job Type: Full time
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What you will do
You will plan and facilitate product improvements for SEM landing pages
You will conduct market research and understand competitor landscape
You will apply feedback and data from measurements towards product improvements through test and learns and other testing methodologies to positively impact the business (i.e., cost savings, revenue, conversion, etc.)
Work with Product team to provide specification to drive automation
Maintain internal/external relationships with partners (Google/Bing), Product, Analytics, Data science and SEO teams on strategic initiatives.
Skills and Experiences
Bachelor's degree; or Equivalent related professional experience
Holds an understanding of the fundamentals of these core Product Management skills e.g., Agile Practices, communication, data science principles, listening, scientific method, reverse engineering, business acumen, influence and risk taking
Has a solid understanding of decision-making frameworks and can develop advanced frameworks to test hypotheses
Clear record of defining and executing key analyses that generate measurable insights with minimal direction
Strong communications skills (written and oral)
Excellence in implementation, attention to detail and strong organizational skills
Proven ability to work cross-functionally and positively influence a large, complex organization
Familiarity with Google datasets and cloud platform is a plus
Familiarity with Google API a plus
Experience in SEM, online advertising, paid search or e-commerce is a plus but not required
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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