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Senior Marketing Operations Program Manager

Expedia Group

Location: Austin, Texas, Chicago, Illinois, Seattle, Washington

Job Type: Full time


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Senior Marketing Operations Program Manager

If you enjoy building from scratch, thrive on turning ambiguity into productivity, and have an aptitude for marketing technologies, then this role is ideal for you. This position will be one of the key members of our marketing infrastructure, automation, and web delivery team.

What you’ll do:

  • This person will require solid experience in marketing tools and demonstrated automation capabilities with solutions such as Marketo to create/configure the following deliverables:

    • Connected Integrations with third-party solutions

    • Functional Utilities that provide point solutions to scale our operations

    • Promotional and transactional emails

    • Campaign landing pages, microsites, and data collection endpoints

    • Automated omnichannel customer journeys

    • Programming of business rules and marketing triggers

    • Personalization (use of tokens and snippets and system data)

    • Reporting and data integration

    • Data manipulation / augmentation

  • Partner with leadership team to ensure that data and infrastructure platforms can drive meaningful insights, applied analytics to drive business transformation in customer engagement journeys, and closed loop reporting insights

  • Partner with sales Infrastructure teams to ensure successful connection with Salesforce and other core solutions, enabling data flow between systems to promote lead scoring, flow, and optimized sales and marketing interactions

  • Partner with data teams to ensure that the requirements for data triggers and formatting are met for successful Marketo consumption and execution

  • Partner with reporting/analytics teams to ensure appropriate tagging and instrumentation (Munchkin codes, Google Analytics) are implemented to enable marketing attribution

  • Partner with content/localization teams to ensure that the content can be staged and rendered correctly in Marketo for seamless delivery

  • Partner with web teams to ensure registrations forms can be staged on sites to aid with customer data capture

  • This is a player/coach role which will require a considerable amount of hands-on build time in conjunction with strategic assessments and planning

Who you are:

  • Bachelor’s degree in marketing or sales-related field; or equivalent related professional experience

  • 8+ years of B2B marketing experience, particularly in using marketing technologies to deliver marketing content across multiple channels and drive operational efficiencies

  • Must have advanced Marketo experience, preferably with Marketo Certified Expert credentials

  • Demonstrable skills with other marketing automation solutions (Pardot, HubSpot, Eloqua, Unica, etc.), content management solutions (AEM, Drupal, Joomla) as well as sales CRM (Salesforce)

  • Ability to take marketing concepts/requirements and translate them into functional specifications for developers and system admins

  • Solid understanding of basic principles of data, how data is structured and organized, how it flows between systems, etc

  • Must be able to self-direct and motivate, working independently with little oversight

  • Evident understanding and practice of agile methods including use of sprints, backlog, user stories

  • Ability to personally leverage API connections between connected systems from provisioning to execution to reporting of outcomes

  • Leverage the foundation and fundamentals in place to drive continuous improvement and operational efficiencies while both maintaining quality and driving innovation

  • Groom the enterprise mindset of connecting data & systems so we can realize immediate gains but ensure sustainability and growth

  • Coach and mentor the expanded team on marketing automation methodologies, principles and practices

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.