Associate Media Planner

Expedia Group

Location: West Hollywood, California

Job Type: Full time

Posted


If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.

Assistant Media Planner – Media Team – US

Expedia Group Media is a media buying organization, on a mission to power global travel for everyone, everywhere. As we continue to expand our services and responsibilities, we are seeking a hardworking and creative Assistant Media Planner to join us at a pivotal time in our voyage. You are data driven and highly analytical who thrives in a fast-paced setting, collaborating across an international team. You will play an integral role in developing and stewarding US national multi-media plans across all Expedia Group brands.

What you'll do:

  • Support media planner in building holistic media plan recommendations which deliver on Brand media strategies and established media principles (across TV, OTT, OOH, Cinema, Audio and Digital)

  • Successfully steward multi-media plans, Brand broadcast integrations and sponsorships

  • Consistently respond to stakeholder requests in an accurate, timely and professional manner

  • Study Brand target consumer media habits and recommend media opportunities which build Brand awareness, consideration, and affinity

  • Coordinate Brand market/vendor budgets and delivery (GRPs, impressions, sponsorships and integrations)

  • Analyse competitor activity insight from relevant tools, and stay up to date with latest media trends

  • Compile and analyse relevant metrics on an ongoing basis to optimise media plans and schedules, analyse media alternatives and make supported recommendations

  • Build pre and post-campaign summations for co-op partnerships and major Brand sponsorships

  • Collaborate with internal teams to build and execute media testing strategies that drive business efficiencies

Who you are:

  • At least 2+ year’s Media planning experience in US National TV, digital video, cinema, and OOH. Experience with emerging TV platforms (connected TV/OTT, addressable, programmatic TV) preferred

  • Bachelor's degree or related technical field; or Equivalent related professional experience

  • Demonstrate basic understanding of key terminology and key performance indicators in the industry

  • Strong analytical skill set - ability to derive TV optimization insights from data and make solid recommendations

  • Highly collaborative, with excellent interpersonal skills and ability to build relationships with Brands, EG Media leads, Finance, and vendors

  • Strong communication skills, both oral and written

  • Ability to prosper in fast paced, culturally diverse environment

  • Proactive, attention to detail, results-oriented problem solver, meet timelines

  • Minimum 2+ year’s US National TV and digital media planning experience

  • Minimum intermediate-level proficiency in Microsoft Office in Excel and PowerPoint

  • Preferred location: LA

#LI-KL2

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
You’ve got this!