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Marketing Copywriter

Expedia Group

Location: Austin, Texas, Seattle, Washington

Job Type: Full time

Posted


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Marketing Copywriter

Expedia Group connects partners big and small to the universe of travelers, giving access to data, tools, and technology that empowers, maximizes potential, and builds their business. Our partners include advertisers, airlines, car rentals, financial services, hotels, retailers, vacation rental hosts, and many more. We drive awareness and engagement of our opportunities for partners through our B2B marketing team, largely through compelling content based on insights.

Are you a strong writer who can turn data, research, and solutions into compelling B2B marketing content? We’re looking for a copywriter to write and edit content to drive Expedia Group acquisition, retention, growth, and preference with our various partner audiences. Are you looking for opportunities to flex your writing across multiple formats and channels? You will write and/or edit research and data-driven reports and white papers, audience and product guides, event collateral, website copy, marketing emails, and more.

This role will be part of Expedia Group’s B2B marketing team within the in-house creative studio, and will work closely with brand and creative, content strategy, industry and communications, and product and sales marketing teams.

What you’ll do:

  • Write, edit, proof, and finalize various types of B2B marketing content across channels and for various partner audiences

  • Use original global research and first-party data to write reports, e-books, white papers, audience and product guides, case studies, and more

  • Write in a way that supports our brand voice and tailor the tone and approach to engage readers across multiple audience segments

  • Collaborate with content strategy, visual designers, channel owners, and marketing stakeholders to produce assets for multiple marketing channels

  • Integrate SEO keywords into content and support opportunities to optimize content and update and repurpose existing content to meet team needs

Who you are:

  • An outstanding copywriter who also possesses keen copyediting skills to maintain a high bar for brand style, grammar, spelling and punctuation

  • An eye for detail and an appreciation for how visual design can enhance content assets

  • Experience writing B2B content and a keen grasp of how to write for multiple audiences across a variety of marketing channels

  • Thrive on crafting content based on data, research, insights and customer stories

  • An affinity for managing several projects simultaneously in a fast-paced environment

  • A willingness to be agile and tackle the ad hoc as needed, ideally with grace and humor

  • A collaborative approach, working as a team player across functions and with partners

  • Experience identifying and applying SEO keywords and other content optimization opportunities

  • Experience building content on websites; familiarity with WordPress or other CMS platforms

  • A background in writing content for digital, technology and/or travel industries is preferred

  • Bachelor’s degree in marketing, communications or equivalent professional experience

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.