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Brand Sponsorships Manager

Expedia Group

Location: Austin, Texas, Chicago, Illinois, Dallas, Texas

Job Type: Full time

Posted


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Brand Sponsorships Manager

Are you passionate about storytelling in the world of sponsorships and partnerships?

This role works with some of the most well- known sports leagues in North America to craft exciting brand campaigns that tap into audience’s passion points. In this role, you’ll deliver a series of brand-focused campaigns and consumer activations across Expedia Group’s global portfolio of sponsorships in college football, NBA, and soccer.

What you’ll do:

  • Keep a pulse on audience passion points and serve as a subject matter expert in their fandom and behavior

  • Collaborate with stakeholders across the company to plan, produce and launch sponsorship integrated campaigns that align with sponsorship guidelines

  • Craft strategic recommendations for sponsorship campaigns that are relevant, rooted in fan behavior and aligned with brand initiatives and the Expedia brand audience

  • Oversee the relationship with our key sponsorship partners and be the key day-to-day point of contact on behalf of Expedia Group

  • Brainstorm recommendations for new sponsorships and partnerships that align to brand priorities and audiences

  • Manage our sports marketing agency (Octagon), creative agency partners, and external measurement partners (i.e. Nielsen Sports) on the day-to-day and ensure their effective deployment across the sponsorship portfolio

  • Lead delivery and management and development of core sponsorship branding assets and of physical and digital branding rights that are exclusive to sponsors

  • Define, develop and manage the integrated sponsorship activation plan and calendar, in coordination with the Brand and Marketing teams and respective agencies

  • Support and oversee the development of sponsorship-related Brand and Advertising campaigns, PR and Social activations, branded content and Retail promotions - liaising with Brand and Retail Marketing teams and collaborating with their respective agency partners - to ensure consistency in tone and messaging, compliance with strategic sponsorship platform and objectives and effective and timely approval of all activity from sponsorship partners

  • Coordinate with Loyalty team on management and execution of member-focused campaigns and promotions leveraging sponsorship assets and access

  • Drive partnership with Below-The-Line channels (CRM, App, Product, SEO, SEM) to ensure appropriate usage of sponsorships rights and opportunities

Who you are:

  • 3-4 years experience in the sponsorship and partnership space

  • A strategic thinker that loves to stay close to what audiences are doing, thinking, and interested in

  • A proactive self-starter that jumps into tasks with enthusiasm regardless of how big or small.

  • Best in class project management and organizational skills

  • Someone with patience that is accustomed to working through multi-layered processes and managing stakeholders with competing priorities and timelines.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.