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Senior Manager, Segment Marketing

Expedia Group

Location: Austin, Texas, Greater London, Seattle, Washington

Job Type: Full time


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Sr Manager, Segment Marketing

Do you love travel and want an opportunity to help deliver an incredible trip experience to our travelers? Expedia Group is looking for an experienced senior marketing manager with expertise in lifecycle marketing focused on trigger-based communications and retargeting programs. We are seeking someone who is highly innovative and will champion change, working on targeted, engaging campaigns across Email, In Product, Push, and SMS.

As a Sr. Manager, you will help develop a strategy and optimization roadmap for key programs focused on driving conversion and upsell/cross-sell opportunities across all Expedia Group brands. You will be a critical partner in driving the CRM platform capabilities to scale personalized content and offers. This role will be responsible for driving the E2E communications strategy for a designated/focus area and drive loyalty/membership and app KPIs.

What you’ll do:

  • Develop strategic plan for designated segments based on insights, research, ideation, KPIs and objectives

  • Quarterly prioritization planning aligning with Performance & Planning, Operations and other Segment Leads

  • Manage 2-3 direct reports and departmental activities with the responsibility for results, including costs, strategy and staffing

  • Impact functional strategy and determines the team strategy to accomplish team/departmental goals

  • Consistently applies -and regularly enhances - the customer engagement marketing capabilities, testing principles and playbooks to tackle the most complex business challenges and opportunities

  • Work with cross functional platform, product and tech teams to surface new capabilities and define requirements for driving scale through ML and automation

  • Provide support and deep expertise to several areas and may directly manage people managers as well as individual contributors. Interfaces regularly with executive (VP+) leadership.

  • Coordinates project plan across functions and competing timelines from other projects; leads development of strategies to get assigned project done amidst opposing needs for resources and development external to the project being delivered.

Who you are:

  • 7+ years of strategic CRM/channel marketing, communication management or other related and relevant experience

  • Demonstrated ability to drive impact individually and through cross-group collaboration

  • Successfully able to navigate and drive results cross-functionally

  • Demonstrated project management skills coordinating deliverables across several stakeholders and organizations

  • End-to-end customer engagement communications management

  • High level of organization, strong attention to detail

  • Bachelor's or Master's degree in a related field; or equivalent related professional experience

  • Excellent analytical, problem solving and decision-making skills

  • Solid relationship, communication skills

  • Innovativeness and flexibility in solving problems


About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.