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Senior Analyst, Marketing Operations - Tag Management
We are looking for a motivated, data-driven Senior Analyst for our Marketing Operations team. The role will be supporting our Acquisition Marketing and Affiliate channels to help them succeed. These channels provide Expedia Group a global presence across an array of performance marketing partners.
You will be working with partners to set up, monitor and improve tracking tags (“pixels”) on our site. These tags allow partners to receive data points to optimize campaigns, facilitate reporting, track audiences and enable ad-serving. You’ll be working closely with the EG Martech Tagging team, who own the tag management platform.
This is a unique opportunity to work in a fast-growing environment with an international and diverse team and contribute to a world leader in online travel. You will solve complex problems, use large amounts of data to drive insights, interact with a broad set of internal and external partners, and have the ability to influence decision-making.
What you'll do:
Implementation of tracking tags (pixels) on the EG website. You’ll be looking after the process end-to-end: from the first technical discussions with partners, to writing code, to test, publish and monitor the performance of the tag
Break down complex technical requests to easy to understand bullet points and presentations
Provide regular status updates to stakeholders
Be in the driving seat of best-practice tag creation: Assess requests of partners for feasibility and business impact and think outside of the box to come up with workarounds where appropriate
Lead medium-sized tactical projects from discovery, through planning and resourcing, and to completion
Stay on top of industry news and trends that may impact tag management
Data analysis and deep-dives to find and fix data issues
Work with internal teams to design and set up framework to monitor the accuracy of tracking tags
Own performance KPIs for your area
You should demonstrate a strong attention to detail, accuracy and a detail-driven mind-set
You should have a passion for ‘detective work’ and have strong problem-solving skills and ability to logically analyze complex processes and data sets and put solutions in place
You should be able to independently manage and prioritize your own workload on a daily basis
You should be able to work with others globally to get the job done
Who you are:
Bachelor's or higher degree in data or business background or in a related field; or equivalent related professional experience
2-4 years experience working in online marketing, analytics, operations or related field
Excellent interpersonal skills and you work well within a team and across teams
Experience leading complex projects preferred
A willingness to collaborate and cultivate relationships with third-party stakeholders
A strong sense of accountability and ownership
Highly detail-oriented with the ability to analyze and interpret large data sets & translate these into insights and next steps
Ability to read and make minor modifications to JavaScript code
Basic to intermediate SQL skills
Experience in using a tag management platform, such as Google Tag Manager, Tag Commander, Tealium or Ensighten; server-side tagging experience a plus
Experience with analytics tools (Adobe Analytics, Google Analytics or similar)
Experience with agile principles a plus
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.