Senior Marketing Operations Analyst (Tag Management)

Expedia Group

Location: Austin, Texas, Seattle, Washington

Job Type: Full time


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Senior Analyst, Marketing Operations - Tag Management

We are looking for a motivated, data-driven Senior Analyst for our Marketing Operations team. The role will be supporting our Acquisition Marketing and Affiliate channels to help them succeed. These channels provide Expedia Group a global presence across an array of performance marketing partners.

You will be working with partners to set up, monitor and improve tracking tags (“pixels”) on our site. These tags allow partners to receive data points to optimize campaigns, facilitate reporting, track audiences and enable ad-serving. You’ll be working closely with the EG Martech Tagging team, who own the tag management platform.

This is a unique opportunity to work in a fast-growing environment with an international and diverse team and contribute to a world leader in online travel. You will solve complex problems, use large amounts of data to drive insights, interact with a broad set of internal and external partners, and have the ability to influence decision-making.

What you'll do:

  • Implementation of tracking tags (pixels) on the EG website. You’ll be looking after the process end-to-end: from the first technical discussions with partners, to writing code, to test, publish and monitor the performance of the tag

  • Break down complex technical requests to easy to understand bullet points and presentations

  • Provide regular status updates to stakeholders

  • Be in the driving seat of best-practice tag creation: Assess requests of partners for feasibility and business impact and think outside of the box to come up with workarounds where appropriate

  • Lead medium-sized tactical projects from discovery, through planning and resourcing, and to completion

  • Stay on top of industry news and trends that may impact tag management

  • Data analysis and deep-dives to find and fix data issues

  • Work with internal teams to design and set up framework to monitor the accuracy of tracking tags

  • Own performance KPIs for your area

  • You should demonstrate a strong attention to detail, accuracy and a detail-driven mind-set

  • You should have a passion for ‘detective work’ and have strong problem-solving skills and ability to logically analyze complex processes and data sets and put solutions in place

  • You should be able to independently manage and prioritize your own workload on a daily basis

  • You should be able to work with others globally to get the job done

Who you are:

  • Bachelor's or higher degree in data or business background or in a related field; or equivalent related professional experience

  • 2-4 years experience working in online marketing, analytics, operations or related field

  • Excellent interpersonal skills and you work well within a team and across teams

  • Experience leading complex projects preferred

  • A willingness to collaborate and cultivate relationships with third-party stakeholders

  • A strong sense of accountability and ownership

  • Highly detail-oriented with the ability to analyze and interpret large data sets & translate these into insights and next steps

  • Ability to read and make minor modifications to JavaScript code

  • Basic to intermediate SQL skills

  • Experience in using a tag management platform, such as Google Tag Manager, Tag Commander, Tealium or Ensighten; server-side tagging experience a plus

  • Experience with analytics tools (Adobe Analytics, Google Analytics or similar)

  • Experience with agile principles a plus

The total cash range for this position in Austin is $84,000.00 to $117,500.00. Employees in this role have the potential to increase their pay up to $134,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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