If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.
Are you a driven direct marketing specialist with a passion to shape and execute a large-scale direct customer marketing program?
Expedia Group is looking for a talented direct marketing specialist to join its Traveler Engagement & Loyalty Team. You will be instrumental in defining and optimizing the direction of our truly global direct marketing program and owning the operational execution through channels such as email and app push notifications to drive incremental customer engagement and value.
What you’ll do:
Own the development and execution of part of our traveler communications across email, site and app push notifications for our focus markets
Deliver traveler communications with a heavy emphasis on customer segmentation, testing & UAT, as well as technical execution
Ensure end-to-end delivery of campaigns, with a focus on timely and accurate delivery of communications
Own delivery schedule for assigned campaigns, tracking progress and providing updates to partners
Maintain campaign documentation and corresponding meetings as needed
Work autonomously to come up with solutions to campaign and project issues/blockers
Ensure audience segments are built with accuracy and work with partner teams to validate audiences
Drive forward creative and executional program optimization’s, owning definition of project/test requirements and working closely with key partners for input and alignment
Build productive and trusted relationships with key partners globally across the business
Work closely with our internal creative studio to build and optimize a creative, customer first approach
Who you are:
Bachelor's Degree in a related field; or equivalent related professional experience
3-4 years’ experience in a CRM or direct marketing role with experience of SFMC preferred
Experience building and deploying campaigns for email, app Push, and landing page, setting up audience segments, UAT, campaign scheduling and monitoring
Development experience working with Salesforce Marketing Cloud, plus working knowledge of SQL and AMPscript, HTML/CSS
Excellent written and verbal communication skills focusing on clarity and simplicity
Strong project management skills with ability to manage multiple stakeholders
The ability to work autonomously as well as part of a team
High level of attention to detail
Strong time management, prioritization, and problem-solving skills
Good knowledge of Microsoft Office, in particular Excel, Word, and PowerPoint
Strong collaborative approach to teamwork
Enthusiastic and positive attitude with strong desire to drive innovation and change
#LI-LB1
The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.