Azure Go-To-Market Manager (GTMM)


Location: United States

Job Type: Full time


Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.

The Azure business is a critical strategic monetization and growth lever for the company. This business consists of growing Azure consumption in both our customer base and acquiring new customers across both Microsoft and Open Source technologies.

The Azure Go-To- Market Manager (GTMM) is responsible for leading the Azure Go-To-Market strategy for their Area to deliver customer & partner success, resulting in revenue, growth and share outcomes for their Azure aligned Priorities. The GTMM must develop strong partnerships across marketing, partner, services and sales to lead and execute the priorities.

Each Azure GTMM leads the field business for their solution/motion and has overall responsibilities for enabling each Area teams’ success by:

  • Lead the Azure business in alignment with other business owners;
  • Empower Customers to Migrate & Innovate apps to the cloud and enable them to build skills and govern their cloud journey;
  • Build and land growth plans to win and maximize the local market opportunity, based on the WW Azure priorities;
  • Drive business outcomes by executing local Azure Go-To-Market plan to exceed business targets;
  • Provide input on local integrated marketing plan development by providing business objectives to CMO IMMs;
  • Build a comprehensive event plan, including locally required events, for the fiscal year to harmonize with CMO.

The GTMM is required to have a strong understanding of their solution area and or motion, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies and end-to-end market ecosystem. This role represents the relevant Azure solutions, within the subsidiary and is the subject matter expert, and is the market facing spokesperson. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback.

US Marketing & Operations (USM&O) is the ‘Marketing and COO’ function for Microsoft United States (MSUS), also known as the US subsidiary. USM&O executes company strategy and priorities that enable us to achieve our business goals with a focus on B2B customer engagement by developing and executing on go-to-market programs (GTMs), Marketing Campaigns, and a Field Operating Model. Driving a common operating model across the US subsidiary ensures consistent, measurable execution and landing of priorities. Driving alignment with our internal corporate partners in organizations including Product Marketing, Marketing & Consumer Business (MCB), Worldwide Commercial Business (WCB), Engineering, and Field Leadership is also critical to our collective success, as is continuing to listen, learn and respond via rapid feedback loops.


Own and Land Your Propositions:

  • Plan and execute activity that promotes Azure services to drive revenue growth; lead key product/services moments/activities/releases
  • Maintain product knowledge and evangelize the product internally and externally to press, enthusiasts, influencers, sales (for pre-sales and consumption driving) customer and partner scenarios
  • Act as the voice of the field by ensuring timely updates/feedback to corporate on Azure Priority execution and performance in Area/Subsidiary
  • Orchestrate adoption and execution of relevant Azure specific sales plays to deliver ACR growth by leveraging MEI data, MSX- Content, and GearUp

Go-to-Market Planning:

  • Focus on the CosmosDB service through driving new customer acquisition and customer growth
  • Own the local product marketing strategy in accordance with growth and bridge models. Use corporate guidance to align Azure Priorities and Programs & Investments
  • Orchestrate the creation of local Azure GTM plans and investment decisions. Lead targeting for local market-owned activities, partner with segment/channel teams to prioritize investment decisions for non-product-marketing owned activities.
  • Develop competitive strategies to drive target market share gains. Respond to new market, product, strategy dynamics
  • Drive inclusive marketing through the development of approachable, representative, accessible, and localized marketing strategies and tactics.

Business Outcomes:

  • Monitor and understand Azure priority performance; orchestrate execution to deliver on business metrics related to the Rhythm of Connections (ROC) and course correct the GTM plans with the business owners to deliver results.
  • Actively lead and engage with all stakeholders across the subsidiary for One Microsoft orchestration across sales, partner, marketing, and service
  • Determine key insights and asks to accelerate adoption of Azure services, qualify inhibitors (with recommendations) to escalate to subsidiary LT and corporate
  • Best Practice identification and sharing across the Area/Subsidiaries and with corporate to exponentially sale successful performance.


Required/Minimum Qualifications

  • Bachelor's Degree in Marketing, Business or related field AND 5+ years of experience in marketing, product marketing, product management
    • OR Master's Degree in Marketing, Business or related field AND 3+ years of experience in marketing, product marketing, product management
    • OR equivalent experience.
  • 5+ years of experience with any of the following: drive marketing and partner programs; product marketing; business planning; product management; customer and market analysis; Go-to-Market strategy and execution; competitive market analysis and positioning; organize and drive product roadmaps; develop insights from market research; sales enablement and field support; build and execute marketing plans and strategies; or related.

Additional Preferred Qualifications:

  • Prepare supporting documentation such as manager and employee communications, FAQs, and standard operating processes
  • Consult with global technology, legal, operations, trade, IT, and information security policy, process, and system owners
  • Experience working in a global, large-scale, complex, and fast-paced environment
  • Consult on the development of business requirements for new/existing system implementations and enhancements
  • Deep customer focus and understanding
  • Strong analytical skills to analyze business performance, identify market opportunity and develop useful insights from data
  • Ability to influence without authority, collaborate effectively, and lead virtual teams
  • Effective communicator, skilled presenter & growth minded interpersonal skills
  • Ability to thrive in ambiguous business situations; be open to acting quickly and iterating
  • Track record of strong influencing and stakeholder management skills
  • Evangelist and subject matter expert for product

The salary for this role in the state of Colorado is between $119,200 to $178,800.

At Microsoft, certain roles are eligible for additional rewards, including annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role.

Benefits/perks listed here may vary depending on the nature of your employment with Microsoft and the country where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic lif e insurance, and fitness benefits, among others.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

You’ve got this!