North American Carinata Marketing Manager

Nufarm Americas

Location: West Sacramento, California

Job Type: Full time


Nuseed delivers VALUE BEYOND YIELD® through dedicated service, locally proven canola, carinata, sorghum and sunflower seed for farm customers and new plant-based solutions for global end-use customers. Established in Australia in 2006, Nuseed has grown to offer industry leading germplasm, advanced molecular capabilities, regional R&D and commercial teams in Australia, Europe, North America and South America, and sales in more than 30 countries. Nuseed is a wholly owned subsidiary of Nufarm Limited (AUX: NUF).

We are a diverse team unlocking plant potential. We partner with growers, industry, and end-use customers to deliver a globally scalable and sustainable solution to help manage carbon.

Our Nuseed Carinata team is growing a new sustainable plant-based solution for certifiable, non-food, low-carbon energy feedstock to help the transportation sectors decarbonize, without displacing main food crops or increasing land use change.

Our company is growing rapidly, and we are looking for the right North American Strategic Marketing Manager who will implement and oversee Carinata product launches, provide oversight and strategic decision making for the goals of the Nuseed North American Carinata business. This role will collaborate across the various North America businesses ensuring Nuseed has a highly visible marketing plan focused on sustainability. This individual will have a deep understanding of the United States Agricultural System and Marketing Agencies. The NA Strategic Marketing Manager should be familiar with US Crop input markets such as seed, fertilizer, and pesticides.

The Opportunity:

  • Maintain an in-depth knowledge of the cover crop industry including growers, distributors, and competitors
  • Maintain and in-depth knowledge of the markets and regulations for the US and global biofuels industry including carbon markets and contract requirements
  • Provide strategic direction and oversight to the goals of the Carinata seed business
  • Develop value propositions to best define and position Nuseed products in the Southern US states in which we contract
  • Plan successful product launches collaborating with commercial, supply chain and R&D to maximize Nuseed opportunity
  • Establishing tools for targeting potential contract growers for Carinata production
  • Collaborate across business functions, to ensure alignment of Nuseed goals
  • Create and oversee marketing plans to achieve business goals
  • Manage within marketing budgets established annually by the cross functional team
  • Utilize leadership skills to motivate teams and drive an inclusive work environment
  • Ensure the commercial teams have the appropriate materials and tools supported by strategic campaigns to achieve business targets
  • Partner with the leadership team to ensure strategic priorities and change are successfully embraced and executed
  • Develop and implement market research, including Nuseed performance, competitive analysis, pricing, cost, market access
  • Partner with other marketing leaders to establish best practices, gaining insight on new opportunities, and providing the “voice of the customer”
  • Plan, coordinate, and execute the launch of new products.
  • Work with Senior Management Team to identify industry events, associations and industry publications for attendance, sponsorship, or other involvement.
  • Possess a strong grasp of how Canola growers make their planting decisions and canola life cycle, develop tailored marketing campaigns that appeal to these groups.
  • Build a strong digital marketing presence amongst targeted groups.
  • Procure grower analytics that provide beneficial insight into enhancing our target audience and develop key messages using this information
  • Assist in the development of annual grower contracts that provide maximum benefit to both the growers and the business.
  • Ensure that all messaging and campaigns adhere to the branding guidelines set for both the Commercial Seed and Nutritional teams.
  • Provide materials and tools for commercial teams
  • Provide coaching on effective messaging to the commercial teams on at regular intervals.
  • Additional support provided to Canola, Omega 3, Sunflower, and Sorghum throughout North America

The ideal candidate will have 5+ years of experience developing Agriculture Marketing strategies and campaigns, as well as a working knowledge of the tools and programs required to create successful product launches. The Marketing Manager will collaborate across multiple business functions and with customers, grain handlers, crushers, building networks and excellent communication is a must.

You’ve got this!