The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.

We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, and Aha!

We make change happen. From anywhere.

Our flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.

Some of our global benefits include;

- Unlimited Holiday

- Pension matching up to 5%

- Employee assistance programme

- Udemy Online Learning

- Volunteer Days

- Flexible working hours

- Enhanced Maternity and Paternity Leave

- Season ticket loan

- Eye Care Vouchers

- Life Assurance

- Income Protection Scheme

- Private Medical with Bupa

- Bring your dog to work

- Adaptavist Rewards

This position is for Scriptrunner (Part of the Adaptavist group). The ScriptRunner Product Marketing Team is currently a team of 7 Product Marketing Managers, each looking after one of the ScriptRunner suite apps. This is a collaborate team who work closely together and closely with the wider group. They are very passionate about Product marketing and as a wider team have weekly catch ups and monthly socials. They like to go to market leading conferences and talk all things product.

Working at the heart of a cross-functional product team, the highly strategic Senior Product Marketing Manager role is responsible for identifying and defining the market opportunity for an exciting new product in the ScriptRunner brand portfolio, validating product-market fit, taking it to market and scaling its growth.

Through market research, the Senior Product Marketing Manager gains in-depth knowledge of the industry, competitive landscape and customers. Based on these insights, they create, validate and iterate product positioning and messaging which resonates with target customers. They deliver effective sales enablement materials which translate complex technical capabilities into appealing customer benefits. The role owns the overall Go-To-Market strategy, optimized for the different customer segments and accounting for their unique end-to-end customer journeys. It is responsible for new feature communications and planning strategic cross-channel marketing campaigns to drive product adoption.

- Owning the product marketing strategy and planning

- Conducting desktop and customer research to become the go-to expert on the market landscape: industry trends, competitor strengths and weaknesses, target customer personas, needs and pains, customer buying journeys and key use cases

- Defining and iterating the product positioning and value proposition to keep the product competitive in a highly saturated market Influencing the product roadmap according to market and customer research findings to find and maintain product-market fit

- Leveraging customer insights to anticipate needs and obstacles within the path to purchase, and designing strategies to target the obstacles

- Owning the product story and sales narrative, expressed through product messaging, which translates highly technical functionality into accessible and appealing value tailored to the different customer segments (including creation of website copy, marketplace listings, blog posts, white papers, customer case studies, etc.)

- Harnessing market, customer and product expertise to create effective sales enablement collateral that empowers Sales, Client Services, Consulting and Partners to convert leads into happy customers

- Creating and owning the product’s Go-To-Market plan, working cross-functionally with Product, Design, Content, Digital, Sales and Consulting teams to deliver it

- Planning and working with wider marketing team to deliver growth, lead gen and retention marketing campaigns, as appropriate at the various stages of the product life cycle

- Tracking, analyzing and reporting on product adoption and marketing campaign performance

- Extensive experience in a Senior Product Marketing role

- Experience working with complex B2B technical products

- A strategic and entrepreneurial mind that identifies opportunities and takes the initiative to act on them autonomously to deliver value to customers and the business

- Proven experience taking new products to market and understanding the appropriate marketing strategies and channels at different stages of the product life cycle

- Excellent written communication, presentation and delivery skills

- Strong interpersonal skills to work with a variety of stakeholders, influence the product roadmap and assert Marketing and Customer requirements

- Ability to easily manipulate and analyze complex datasets and spot actionable trends and key insights from customer usage and behavior patterns

- Ability to create complex technology product messages and communicate them effectively in customer-facing content

- Experience of email marketing, paid media channels, organic media channels and website optimisation at the various stages of the marketing/sales funnel

- Experience working within and influencing collaborative teams, particularly with product managers, UX designers and researchers and engineers

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At Adaptavist, we are committed to promoting a diverse and inclusive community, and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.

We look forward to your application!