Job title: Employer Brand Campaigns Lead

Location: Flexible / Home Based (requires travel to an office once per month)

Salary:£54,000 + depending on experience

What you’ll be doing:

• Working as an SME and business partner to develop campaigns that address key business recruitment challenges and positively influence the perception of BAE as an employer of choice for our target audiences
• Analyses industry insights and market wide creative trends to inform short- and long-term campaign approaches that drive ongoing campaign performance improvement and inform future development
• Acting as a trusted advisor, building positive and effective business relationships, working collaboratively to provide specialist insight and expertise
• Managing, leading, and delivering projects to agreed outcomes, taking ownership of delivery on time, on brief, on brand and on budget
• Ongoing communication with stakeholders at key milestones to ensure they are engaged and included, bring them on the journey throughout the campaign development process.
• Planning and optimisation whilst campaign in flight; evaluating performance analytics, and concluding appropriate actions and/or changes of approach
• Working closely with our agencies to deploy campaigns across multiple channels, typically PPC, Programmatic display, digital advertorial content and email
• Leading analysis across campaigns to drive continuous improvement for future projects. Provides analytical insight and can interpret, manage and manipulate data

Your skills and experiences:

• Extensive knowledge of digital channels, platforms and careers sites in Employer branding and recruitment marketing
• Experience of using insights and data to plan, deploy budget and measure activity to increase effectiveness, reduce costs and improve ROI
• Recruitment Marketing experience required

Benefits:

You’ll receive benefits including a competitive pension scheme, enhanced annual leave allowance and a Company contributed Share Incentive Plan. You’ll also have access to additional benefits such as flexible working, an employee assistance programme, Cycle2work and employee discounts – you may also be eligible for an annual incentive.

The Employer Brand team:

You will partner with internal stakeholders and external agencies to develop targeted, innovative, national campaigns across multiple channels. Our focus is on attracting the best most diverse talent to our business, using market and candidate insights, in-depth research, and proactive attraction tactics. You will have a comprehensive knowledge of marketing channels and developing content for a range of audiences, with the ability to develop campaigns from brief to execution – with a keen eye on detail, performance and return on investment. This role will allow you to act as a trusted advisor, bringing expert insight, robust thinking and best practice to campaign approaches that directly support our talent strategy. You will use your excellent partnering and influencing skills to work collaboratively with stakeholders and wider teams to build positive working relationships.

Why BAE Systems?

This is a place where you’ll be able to make a real difference. You’ll be part of an inclusive culture that values diversity, rewards integrity, and merit, and where you’ll be empowered to fulfil your potential. We welcome candidates from all backgrounds and particularly from sections of the community who are currently underrepresented within our industry, including women, ethnic minorities, people with disabilities and LGBTQ+ individuals. We also want to make sure that our recruitment processes are as inclusive as possible. If you have a disability or health condition (for example dyslexia, autism, an anxiety disorder etc.) that may affect your performance in certain assessment types, please speak to your recruiter about potential reasonable adjustments.”

Please be aware that many roles working for BAE Systems will be subject to both security and export control restrictions. These restrictions mean that factors including your nationality, any previous nationalities you have held, and your place of birth may limit those roles you can perform for the organisation.

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