Employer Brand Campaigns Manager – Early Careers

BAE Systems UK

Location: United Kingdom

Job Type: Not Specified


Job title: Employer Brand Campaigns Manager – Early Careers

Location: Various

We offer a range of hybrid and flexible working arrangements - please speak to your recruiter about the options for this particular role.

Salary: £45,000 depending on skills and experience

What you’ll be doing:

  • Lead the delivery of recruitment marketing campaigns from brief through to evaluation – with particular focus on Early Careers audiences
  • Work as an SME in marketing channels and content formats (e.g., video consumption insights, platform enhancements, new content formats, technology developments) to ensure BAE Systems’ recruitment marketing campaigns stay at the forefront of innovation
  • Delivers projects to meet agreed business/functional outcomes, taking ownership of delivery on time, on brief, on brand and on budget.
  • Draft briefs and project scope documents for agencies or digital production teams.
  • Scope channel strategy and options on costings to include in response to brief proposals
  • Support the approval and consultation process with business stakeholders
  • Proactive analysis of campaign performance ‘in flight’ to identify optimisation opportunities e.g., changes to budget split, weighting of geographies, time of day/week, A/B testing
  • Deploy campaigns across several channels, typically to include PPC, Programmatic display, digital advertorial content, partnerships, event strategies and through owned channels – careers site, Life at BAE Systems social channels, and EB platforms
  • Provide expertise on campaign strategies that support our inclusive recruitment ambitions

Your skills and experiences:


  • Experience in the development of effective campaigns including strategic and creative development processes, media buying and campaign measurement and optimisation
  • Subject matter expert in content formats and roles of channels and will draw on media trends and audience insights that impact effectiveness – with a particular focus on Early Careers or being able to create specific audience based recruitment marketing campaigns
  • Extensive knowledge of digital channels, platforms and careers sites in Employer brand and recruitment marketing (social media etc.)
  • Experience of using insights and data to plan, deploy budget and measure activity to increase effectiveness, reduce costs and improve ROI


You’ll receive benefits including a competitive pension scheme, enhanced annual leave allowance and a Company contributed Share Incentive Plan. You’ll also have access to additional benefits such as flexible working, an employee assistance programme, Cycle2work and employee discounts – you may also be eligible for an annual incentive.

The team:

Our Recruitment Marketing and Employer Brand team is relatively new to BAE Systems, and this creates a fantastic opportunity to join a dynamic and future looking team right early on. As part of this team, we currently have a vacancy for a Employer Brand Campaigns Manager – Early Careers to be home-based, with travel to our sites in Farnborough, London and Preston as well as other locations in the UK.

Why BAE Systems?

This is a place where you’ll be able to make a real difference. You’ll be part of an inclusive culture that values diversity, rewards integrity, and merit, and where you’ll be empowered to fulfil your potential. We welcome candidates from all backgrounds and particularly from sections of the community who are currently underrepresented within our industry, including women, ethnic minorities, people with disabilities and LGBTQ+ individuals. We also want to make sure that our recruitment processes are as inclusive as possible. If you have a disability or health condition (for example dyslexia, autism, an anxiety disorder etc.) that may affect your performance in certain assessment types, please speak to your recruiter about potential reasonable adjustments.”

Please be aware that many roles working for BAE Systems will be subject to both security and export control restrictions. These restrictions mean that factors including your nationality, any previous nationalities you have held, and your place of birth may limit those roles you can perform for the organisation.


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