About the Role
The Digital Analytics Lead, is a new hands on role within the Digital Channels and Sales team which is a part of BOQ Group’s Retail team.
As BOQ is undertaking a Digital Transformation with customer experiences, data and digital being at the forefront, this role has an important part to play in the establishment and the continual optimisation of our digital analytics function across the digital sales and service channels.
The digital team spans across BOQ’s three main brands, BOQ, Virgin Money and ME and this role will see the successful applicant, define and establish consistent metrics across all brands for digital sales and services and create insights from the data that help support our customer’s financial fitness needs.
About you
- Demonstrated experience in delivering web, online transaction plaform and mobile analytics to stakeholders essential across sales and service journeys.
- Experience with Adobe Analytics, Adobe Target, Adobe Launch, Adobe Campaign supplemented with Crazy Egg / Hotjar for online behaviour). Experience with Google Analytics, Optimizely, Google Optimize will also be considered.
- Experience using database extraction, processing and visualisation tools like SQL, Unica, Tableau, Qlik, Power BI, Alteryx, Cognos, SAS, SPSS, etc
- Experience coding R or Python (or similar) will be highly regarded.
- Good understanding of JS, datalayer, and how tags load on webpages
- Demonstrated ability to bring analytics to real business situations and present clear, actionable insights & recommendations.
- Organised, intelligent, responsible, and curious about the customer and digital
- Experience implementing digital analytics for high traffic eCommerce platforms (banking services desired).
- Experience of working in a multi-brand organisation is desirable.
- A working knowledge of financial products, retail banking experience desired.
About Us
BOQ is one of Australia’s leading regional banks and provides a genuine alternative for Australian financial services customers and employees. Our purpose is to create prosperity for our customers, shareholders and people through empathy, integrity and by making a difference. Our ambition is to be known as the bold challenger bank; with multi-brands that are digitally enabled with a personal touch.
BOQ is passionate about providing opportunities for you to develop your career as we continuously adapt and deliver in a transformational and collaborative environment with a strong focus on community.
BOQ’s Inclusion vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.
In 2021 BOQ Group was awarded a Workplace Gender Equality Agency (WGEA) Employer of Choice for Gender Equality citation.
Our Benefits
How to Apply
To apply for this role please follow the links or apply via our Careers Page.
The Bank of Queensland is committed to diversity and an inclusive workforce. Aboriginal and Torres Strait Islander People are encouraged to apply.
If you are successful for a role with the Bank of Queensland, it is a condition of employment that background screening is completed to ensure that the Bank complies with its obligations under the Anti-Money Laundering and Counter Terrorism Financing Act. These checks may include, but are not limited to: identity, verification, reference checks, criminal background checks, immigration checks, verification of academic qualifications, bankruptcy checks.