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UKI Head of Grocery Marketing

Deliveroo UK

Location: Greater London

Job Type: Full time


It's an exciting time for on-demand grocery! Come and be part of the team that's building a completely new customer behaviour in the UK. We're looking for a Head of Marketing, Grocery to lead Grocery marketing strategy & campaigns in the UK.

You will work with the UK team, Global Brand and our internal CRM, Product, Value & Commercial Partnerships teams to deliver the best marketing strategy and campaigns that meet our Grocery goals.

You will be a well-rounded marketer with experience across the full marketing mix. You'll have experience with all things Grocery, be "customer-obsessed" and solve business problems. You'll be experienced in working with commercials, customer data and insight to build marketing campaigns and have a broad knowledge of the marketing channel mix across both brand campaigns & CRM.

You'll always look for new opportunities to grow our customer base, enjoy working is a fast pace and exciting workplace, and able to 'think big' while ensuring you meet all the requirements.

Key Roles & Responsibilities:

You will be responsible for;

  • Develop multi-million budget 360 UKI Marketing brand & seasonally-led campaigns to lead on-demand grocery awareness, consideration and purchase intent.
  • Grow our Monthly Active Customer base through acquisition, retention, reactivation and growing loyal user base
  • Work with our biggest partners to build co-marketing strategies to deliver growth
  • Work with our commercial team. driving consumer led product, CRM & digital requirements to support Grocery category growth
  • Work with Consumer Insights to further understand our Grocery customer
  • Develop a value and promotional strategy for Grocery category
  • Report and analyse our weekly / monthly customer results for Monthly & Weekly Business Reviews

You will report to a Head of Marketing, Restaurant & Grocery and will manage a team of 4 (1 x Senior Marketing Manager, 1 x Marketing Manager and 2 x Marketing Associates). This will be a hybrid working role with the office 2-3 days per week in London-based office at The River Building, near Cannon Street Station.

Marketing Strategy & Campaign Development

  • Comfortable working with complex data, customer & competitor insights to create & communicate simple consumer-led strategies for the business
  • Work in collaboration with UKI Media team and our Media agency partner, to develop successful and efficient media strategies
  • Work in collaboration with Central Brand team to develop award winning brand campaigns to build consumer awareness & consideration for on-demand grocery
  • Collaboration across CRM, Social, Digital teams to deliver full 360 marketing plans that create impact
  • Create a Grocery experimentation agenda for media and creative across teams

Growing the ODG customer base

  • Work with our Central CRM & Product teams to set strategy & business cases for investment on new ideas for acquisition, retention & churn reduction programmes
  • Oversee content calendar & CRM plan through BTL channels with grocery consumers in partnership with the CRM team.
  • Work with the Plus team to build Grocery specific plans to acquire more Plus shoppers into Grocery.

Grocery Promotional & Value Strategy

  • Define annual framework for promotional and value strategy, working with commercial on developing customer facing 'value' propositions
  • Develop test and learn programme to define most impactful value levers for Grocery acquisition, keeping a close eye on the competitive landscape.
  • Work with the product team to work on a prioritised pipeline of developments to unlock new functionality to drive grocery sales i.e. Free Delivery, % off.
  • Work with partners & commercial team to unlock Trade Deals with key grocery partners

Partner Marketing

  • Lead Annual Planning with our Grocery partners, building data-led strategies for growth
  • Build co-marketing plans to meet agreed goals
  • Ensure high quality delivery of Partner Marketing campaigns
  • Support team on development of scalable processes to support growth for smaller partners

Support global marketing team with insights from the UK

  • Work with the central team on best practice for key marketing plans for ODC that can be applied or scaled globally.
  • Support development of global toolkit
  • Implement Grocery signage strategy, partner plan and key assets working with AM's to identify key UK brands to roll out signage

Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes.

And we're just getting started

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital change of countless other industries - from banking and travel to retail and communications - it's clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FT's' list of Europe's fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte's 'UK Top 50' two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer many great benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space.