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Head of Long-Term Content & SEO Event Planning

Telegraph Media Group

Location: Greater London

Job Type: Full time



For over 160 years, The Telegraph’s stories, dispatches, interviews, and investigations have set the agenda, sparked debate, and provided generations of readers with a trusted source of news, information, and opinion.

Our vision, with quality journalism at the heart, is to pioneer new ways to serve 10 million registered users and 1 million subscribers, by 2023, a vision we all stand behind. We wouldn’t be one of the world's most successful media organisations without the talent, determination, and creative spirit of our people. As our readers’ needs evolve, it's more important than ever that we recruit original thinkers and innovative individuals who can keep us at the forefront of our industry. That means not only journalists but also marketers, analysts, designers, engineers, and much more.

We want to foster the diversity of thought through our people and create inclusive working environments that allow everyone to be their authentic selves at work while creating a sense of belonging to ensure we have the highest performing teams.

Role purpose and overview

The Telegraph is looking for a talented and dynamic individual to lead the long-term content arm of its team, ensuring that we are not only making the most of our older articles but planning ahead to big events that will interest current or prospective subscribers. The role includes working with desks across the newsroom to lead the planning of these events and the updating and repromotion of older content, with SEO at the forefront.

Key Responsibilities

●Leading the Telegraph’s long-term content strategy and event planning from an SEO perspective

●Working with the Head of Editorial SEO to ensure the plans become a reality and the SEO team is at the forefront of the Telegraph engaging its current subscribers and finding new audiences

●Managing a Senior long-term content planner to deliver event plans of the highest standard, using past plans, current trends and data tools as a starting point

●Managing a Digital Content Editor to work on new long-term content commissions and prioritise the most relevant updates from the bank of evergreens

●Overseeing the management of content promotion and performance on Google Showcase and long-term twitter platforms

●Reporting to the Head of Editorial Performance, Head of Editorial SEO, and relevant desks on the performance of events and what we can learn for the future

Essential vs desirable skills required for the role:


●Highly organised

●Data savvy

●Experience in managing people and projects

●Strong communication skills to build relationships across the newsroom

●Ability to lead a team and meetings with all levels of management

●Strong understanding of SEO importance and how to optimise content. Can advise best practices to desks for evergreens and events

●Confident in editing copywriting for SEO value, tone of voice, grammar and spelling

●Strong skills in prioritising workload and assigning team’s tasks and deadlines to suit events calendar and news agenda


●Confidence in Excel and to organise data and plans

●Experience using tools like Adobe, Pi Datametrics, Search Console

●Confidence in analysing data and performance to advise best practice

●Like for like experience on planning coverage for major news events

●Experience working in a newsroom under pressure

●Enthusiastic and motivating personality to support the team on busy event days



The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and equal parental pay (six months fully paid for mothers and fathers), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

We want you to feel you belong here and welcome candidates from all backgrounds. Our organisation is on a continuous journey to achieve this sense of belonging, with focused inclusion policies, training, and internal networks. We believe it’s not only the right thing to do but that there’s a strong business case to support it. Because if you feel you belong, you’ll feel more comfortable, so you’ll be more likely to achieve your best.

We have a number of internal networks that are totally inclusive and open for anyone to join. These include internal inclusion networks covering employees from ethnic minority backgrounds, working families, LGBTQ+, disabilities and long-term conditions, gender, wellbeing, and women in tech.

Your wellbeing is paramount, so we have trained over 100 Mental Health First Aiders in the last two years to help support our employees. We’ve also signed the Tech Talent Charter, and are committed to driving greater inclusion and diversity in tech.