US Website & Social Media Producer

Description

Role purpose and overview

In this newly-created role, you will help grow the Telegraph’s audience reach and subscriptions in the US, through editing the Telegraph’s US website, and through innovative and creative content promotion and marketing across social media platforms.

Key responsibilities

• Develop a strong understanding of the kind of Telegraph journalism that works for a US audience across a range of platforms.
• Edit the Telegraph’s US website to reflect the best of its journalism for a US audience on the website and app. This involves curation of content, writing and rewriting headlines, headline testing and selecting images.
• Work closely with the Telegraph Homepage team to understand newsroom priorities and coordinate best promotion.
• Send US-targeted notifications from the Telegraph app.
• Help to develop the Telegraph's social media strategy in the US as a means of promoting, supporting, developing and maximising the impact of its editorial content - driving subscriptions, and growing reach and influence.
• Work with the Head of Social Media to develop separate strategies for Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, YouTube, Reddit and more.
• Create communities of value to the Telegraph, growing reader engagement and creating brand loyalty through interaction.
• Work with, inform and advise our other visual journalism teams to create unique, original content that will drive engagement on the homepage and social media and make the Telegraph stand out against our competitors.
• Work with the Marketing team to develop strategies for promoting Telegraph subscriptions in the US.
• Continuously monitor and research social media trends and emerging platforms, tools and channels.
• Work with the team of social editors in the UK to ensure day-to-day postings on our accounts are on-brand and optimised.
• Support desks and reporters in growing their own social media communities in the US in line with editorial strategy.

Key skills

• Extensive experience of social media - preferably within a national quality publisher, and experience of subscription models.
• Extensive experience of driving community and engagement through social media - and understanding of what engagement metrics are of importance to a quality publisher.
• Extensive experience of different digital storytelling methods as applied to social media - particularly video and animation.
• Experience of influencing key stakeholders and others outside of the immediate team.
• Excellent understanding of what constitutes quality digital publishing in a busy editorial environment.
• Experience in content strategy and planning, and the ability to coordinate plans across a large newsroom.
• Skilled in extracting insight from analytics tools, and the ability to make decisions about social media activities based on analytics when appropriate.
• Drive to work hard and push the boundaries in a rapidly changing industry.

Our benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are proud to be a Disability Confident Employer as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.