Description
To support the Head of Digital Features in leading the department’s drive for digital subscriptions and audience growth. To use insight to advise desks on how to best commission engaging subscription content, whilst creating innovative and optimal ways to publish and promote that content. Whilst this will be primarily a Monday to Friday-role, hours must be flexible to cater to the news agenda.
Key responsibilities
- Work with the Head of Digital Features and key editors to produce engaging subscriptions-driving digital content
- Ensure digital production of all Features content is done to the highest standard and fully optimised to drive subscriptions, engagement and retention
- Assist the department heads to coordinate a daily, weekly and monthly digital planning and publishing schedule across the Features desks that works best for acquiring new subscribers and engaging existing ones
- Help plan the digital content package around key stories and major events
- Develop new and innovative methods of delivering Features articles - in particular with regards to their format, visual treatment and headlines, as well as how they are promoted across all Telegraph platforms
- Support the launch of major new digital Features initiatives, including campaigns
- Work with the Homepage, Social Media, Community and Snapchat teams to ensure Features content is promoted across all Telegraph platforms in the most effective ways
- Work with the SEO team and desk editors to plan and optimise content, making the most of our evergreen Features archive
- Work with the Head of Audio & Films and desk editors to help deliver the highest quality Features special video projects
- Use analytics tools to understand our audience and spot content opportunities.
- On occasion, attend conference to discuss the day’s digital Features agenda
- Cover for the Head of Digital Features when they are away
Requirements
- A passion for features journalism, paired with knowledge of key areas of the news agenda that strike a chord with the Telegraph digital reader
- Excellent editorial judgement - with the ability to write punchy digital headlines and the appreciation of the need for strong visuals
- Ability to work quickly and accurately to meet deadlines, but also to think creatively about original new ways to tell stories digitally
- Excellent attention to detail in copy
- Experience commissioning digital content is helpful
- Coordinating digital plans for major news events, optimising the best content from multiple areas of the newsroom