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Job Description Summary

Job Description

At Lloyds Banking Group, we have a clear purpose; to help Britain prosper and to become the best bank for our customers. What we do makes a genuine difference to families, businesses and communities, and we're playing a central role in building a growing UK economy.

Our brands, our services and our business span every aspect of banking and finance, including some of the biggest names on the UK's high streets. That gives us a big responsibility to support the UK economy, and we have a clear strategy to put customers first - and achieve our vision of becoming the best bank for customers.

We’re transforming our marketing – embracing the latest technologies whilst investing heavily in our systems, capabilities and people.

We’re looking for a motivated marketer join the Scottish Widows marketing team, with a focus on B2B campaign management across our individual pensions and/or protection products. Working in a hybrid environment with the office in Edinburgh you’ll support the management and delivery of Scottish Widows branded marketing communications and campaigns to UK Financial Advisers across B2B advertising, social media, content and email.

This opportunity is for a 12 month Fixed Term Contract.

As a B2B Assistant Marketing Manager, your responsibilities will include:

• ATL campaigns will primarily be adviser need and insight led focusing on thought leadership and relevant and timely technical content, and include campaign content across Individual Pensions, Annuities and Protection.

• Work with a number of external agencies, including creative and media agencies, and in-house creative agency, responsible for creating and delivering across multi communications channels including trade digital and press advertising, social, web and email and virtual events.

• Inject fresh ideas, perspective and creativity into campaigns and communications initiatives

• Ensure all campaigns and communication collateral is delivered on brand, meeting customer needs and adhering to the principles of Treating Customers Fairly

• Engage internal and external stakeholders in order to shape and deliver marketing campaigns and ensure communications achieve their objectives

• Conduct post campaign reviews and campaign tracking and where necessary use results to support continuous improvement within the team

• Identify, monitor and mitigate commercial risks, escalating where appropriate

About you:

We'd like to hear from marketing professionals who are passionate, keen to learn, and who can embrace new ways of working.

B2B marketing experience and having a sound understanding of the UK Financial Adviser market is highly desirable but not essential.

It’s essential that you possess:

• Sound understanding of campaign management and communication delivery processes

• Experience delivering marketing communications campaigns on time, accurately and within budget

• Strong analytical skills and experience analysing and optimising marketing executions

• Copy writing skills and creative thinking

• Ability to manage budgets aligned to a project or communication and report on budgets via agreed reporting processes within the team

• Ability to effectively and accurately translate and interpret the brand promise, visual identity and tone of voice into marketing communications.

• Ability to distil and simplify marketing concepts simply to help up skill colleagues and senior management as appropriate.

• Strong stakeholder management skills

Having a Financial Services background is preferred but not essential, however having a sound understanding and/or interest in Pensions and/or Protection and a desire to apply and grow your technical skillset with us, will be.

Sound like your kind of place?

In return, as a multi-brand, multi-channel business, we have the scale and breadth to provide you with a diverse range of personal development and a career that’s enriching. We're dedicated to giving you opportunities and support to develop you both professionally and personally to optimise your potential.

We support the principles of agile working and will be pleased to consider applications from candidates seeking flexible working arrangements.

We're also passionate about diversity and equal opportunity with industry recognition across gender, ethnicity, disability, LGBTQ+ and families. And just let us know if you need any reasonable adjustments made to our recruitment processes, and we'll try to accommodate them.

So if you’d like to be part of an inclusive, values-based culture focused on making a difference, we’d love to hear from you. Whatever your aspiration, you can also expect excellent benefits, including a discretionary performance-related bonus, private health cover, share schemes, and a generous pension contribution, along with the option to choose an additional cash lump sum (4% of salary) or pick from a wide range of industry leading benefits.

Together we make it possible - join us and you’ll be part of an organisation that values your contribution and empowers you to make a difference.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain recover. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.