About DX

DX is the delivery intelligence platform that gives R&D leaders a common picture of the delivery lifecycle across engineering, product, and design – with insights into where to invest, how to improve, and the impact AI is having on their organizations.

We're one of the fastest-growing B2B technology companies, having surpassed $100M in ARR and now building toward $1B. In 2025, DX was acquired by Atlassian, opening up an extraordinary new chapter of growth. We have the momentum of a high-growth company, combined with the resources, global reach, and distribution opportunities of one of the world's leading software companies.

What we value at DX: Companies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can’t control outcomes due to competitors, the economy, decision-makers, etc., but what we can control is doing our jobs at the highest level possible

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

About the role

We're looking for an exceptional Head of Demand Generation to build and lead the next generation of DX's demand engine. We've achieved remarkable growth with a relatively scrappy approach to demand generation. Now, we have an opportunity to build something much more sophisticated, predictable, and scalable.

This is a high-impact leadership role with significant ownership. You'll build out our demand generation strategy, determine where to invest, build the programs and team needed to execute, and be directly accountable for delivering ambitious pipeline targets.

We're looking for someone who has done this before. You've played a meaningful leadership role in scaling demand generation at a high-growth B2B SaaS company, ideally through at least part of the $100M-to-$1B ARR journey. And, you weren't just along for the ride – you made decisions on where to invest, built the team, and drove measurable business results.

You'll inherit a strong foundation: a differentiated product, an established enterprise customer base, compelling original research, an ambitious events program, and an expanding set of opportunities through Atlassian. Your job is to bring these advantages together into a world-class demand generation engine.

This role reports to the VP of Marketing and will work closely with our executive leadership, Sales, SDR, Marketing, and Atlassian teams.

What you'll own

Demand Generation Strategy & Pipeline Growth

• Own the strategy and execution of DX's demand generation programs, with accountability for achieving ambitious pipeline creation targets.

• Build a predictable, scalable demand engine that supports our next phase of growth, moving beyond individual campaigns to an integrated, high-performing system.

• Develop and manage pipeline plans, forecasts, budgets, and performance targets across channels and programs.

• Identify the highest-impact growth opportunities, allocate resources accordingly, and continuously improve the efficiency of our investments.

• Partner closely with Sales leadership to align on target accounts, pipeline goals, conversion opportunities, and go-to-market priorities.

Account-Based Marketing & Paid Acquisition

• Build a smart, focused, and scalable account-based marketing strategy that drives meaningful engagement and qualified pipeline from our highest-value accounts.

• Develop and optimize our paid acquisition strategy across LinkedIn, search, and other relevant channels, with an emphasis on measurable ROI.

• Bring a strong understanding of enterprise buying behavior and how to engage multiple stakeholders throughout complex sales cycles.

• Establish a disciplined approach to experimentation, measurement, and optimization—scaling what works and quickly moving on from what doesn't.

Lifecycle Marketing & Funnel Optimization

• Build a sophisticated lifecycle marketing engine that nurtures prospects, develops buying intent, and increases the flow of highly qualified leads to our SDR team.

• Identify and improve conversion opportunities throughout the marketing and sales funnel, from initial engagement through opportunity creation.

• Work closely with SDR leadership to improve lead qualification, follow-up, account prioritization, and conversion performance.

• Use data, customer insights, and feedback from Sales to continuously improve how we engage and convert prospective customers.

Integrated Campaigns, Events & Content Distribution

• Partner with our Content, Product Marketing, and executive teams to turn DX's research, thought leadership, and product innovations into high-performing demand generation programs.

• Develop distribution strategies that consistently get our best content in front of the right audiences and accounts.

• Play a significant strategic role in our events program, partnering with our Events leader to shape event investments, audience acquisition, account engagement, and pipeline impact.

• Ensure campaigns and programs work together as part of a coordinated demand strategy rather than operating as disconnected initiatives.

Partner & Ecosystem Growth

• Help shape and accelerate demand generation opportunities through Atlassian's ecosystem, including joint campaigns, account engagement, and go-to-market initiatives.

• Identify opportunities to develop a broader partner marketing motion that creates incremental pipeline and extends DX's market reach.

• Work cross-functionally to turn strategic partnerships into measurable growth opportunities.

Team Building & Leadership

• Assess our existing capabilities and build the team, processes, and infrastructure needed to support the next stage of growth.

• Hire, develop, and lead exceptional demand generation talent, creating a culture of ownership, high standards, and measurable results.

• Establish clear operating rhythms, performance reporting, and accountability across demand generation programs.

• Serve as a confident, strategic voice within the marketing leadership team, bringing informed recommendations and driving decisions rather than waiting for direction.

What we're looking for

You've built and scaled demand generation at a high-growth B2B SaaS company. You've held a meaningful leadership role during a period of significant revenue growth, ideally at or beyond $100M ARR. You can point to specific strategies you developed, decisions you made, teams you built, and business outcomes you drove.

You're a builder, not just an optimizer. You're excited by the opportunity to create something that doesn't fully exist yet. You know how to bring structure and sophistication to a fast-growing organization without introducing unnecessary complexity or bureaucracy.

You think like a revenue leader. You understand enterprise SaaS economics, pipeline forecasting, conversion rates, acquisition efficiency, and how marketing investments translate into revenue. You're comfortable working directly with Sales and executive leadership on business performance.

You're deeply experienced in modern demand generation. You have a strong command of ABM, paid acquisition, lifecycle marketing, integrated campaigns, and funnel optimization. You know what excellent execution looks like and can distinguish meaningful growth drivers from marketing activity that simply looks impressive.

You combine analytical rigor with excellent instincts. You use data to inform decisions, but you don't need perfect information to move forward. You seek input, develop a point of view, make decisions confidently, and take responsibility for the outcomes.

You're strategic and hands-on. You can develop a multi-year growth strategy and also get into the details of campaign performance, targeting, conversion, and execution. You know when to delegate, when to challenge assumptions, and when to roll up your sleeves.

You're a strong cross-functional leader. You know how to influence Sales, SDRs, Product Marketing, Events, and executive stakeholders. You build trust through sound judgment, clear communication, and a track record of delivering results.

You have exceptionally high ownership. You don't wait to be told what needs to happen. You identify opportunities and problems, bring forward solutions, and drive initiatives through to completion. You're comfortable operating with autonomy and being accountable for ambitious goals.

What success looks like

In your first 12 months, you'll have:

• Built and begun scaling a clear, data-driven demand generation strategy tied directly to DX's pipeline and revenue goals.

• Established a predictable operating model for pipeline planning, forecasting, measurement, and optimization.

• Launched or significantly improved our ABM, paid acquisition, and lifecycle marketing programs, with measurable improvements in pipeline contribution and efficiency.

• Strengthened the connection between Marketing and SDRs, improving lead quality, follow-up, and conversion into qualified opportunities.

• Created a more integrated approach to campaigns, content distribution, and events, ensuring our strongest marketing assets consistently generate demand.

• Identified and activated meaningful growth opportunities through Atlassian and other strategic partners.

• Built the team and organizational capabilities needed to support continued growth.

Most importantly, you'll have made DX's demand generation engine meaningfully more effective, predictable, and scalable, and established the foundation for the next several hundred million dollars in ARR.

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.

In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.