Are you an Energy Transition Marketing expert, passionate about shaping the future of our industry?

Are you passionate, intellectually curious, and creative?

Join our forward-thinking Marketing Team

Our team will have broad responsibilities that require strategic thinking and marketing communications expertise to build our strategic positioning and the compelling content to reach new customers in new growth industries, with a focus on Energy Transition and Decarbonizing

Partner with the best

As a Senior Marketing Leader, you will develop and execute integrated marketing strategies and content designed to build Baker Hughes’ position in key energy and industrial segments. This is a high-impact, high-visibility role that will be critical to advancing Baker Hughes’ growth strategy.

You will be responsible for:

• Developing strategic marketing plans tailored for key segments and/or horizontal business priorities, reflecting commercial plans and objectives, to build Baker Hughes brand position as an Energy Transition leader and drive customer engagement
• Leading the development of strategic positioning, narrative, messaging to position Baker Hughes in key segments as well as horizontal priorities and new offers.
• Analyzing and synthesizing strategy, technical, and commercial material to develop bespoke messaging to support value propositions, test, and launch platforms to support enterprise priority NPIs/initiatives related to new energy solutions, energy transition, and digital technologies.
• Developing marketing communications collateral, including customer presentations, brochures, web-based marketing, events, digital, social campaigns
• Managing bakerhughes.com content development and performance related to energy transition and other horizontal or segment-based priorities
• Developing results-oriented campaigns, establish KPIs with key stakeholders in the business, to demonstrate growth in demand and engagement among target customers.
• Researching competitive landscape and benchmark activities and messaging
• Building influential relationships with assigned stakeholders at all levels to execute marketing and communication plans as well as develop and track specific strategic and tactical actions for commercial and working teams
• Supporting in the management of the ‘voice of the customer’ – providing a deep understanding of customer ambitions and pain points
• Partnering with Strategy teams, commercial organizations, Digital Marketing, leaders to represent the voice of customers in enterprise campaigns and activations, demand generation, and brand building.

Fuel your passion

To be successful in this role you will have:

• Bachelor’s degree
• Leadership experience in marketing organization at a Fortune 150 company, preferably in B2B
• Minimum of 10 years experience in marketing or strategy role, with direct responsibility for narrative development, marketing communications and/or content and campaigns
• Experience in the energy, renewables space – understand the customer needs, challenges and ambitions and be able to translate into company campaign content
• Demonstratable deep expertise in developing marketing strategy specific to Energy Transition and Decarbonizing in industrial sectors
• Experience as the client-lead managing marketing agencies
• Experience developing segment-based marketing strategies to serve multiple industries, account-based marketing campaigns, and compelling customer value propositions.
• Digital marketing experience and ability to design and manage end-to-end integrated marketing campaigns.
• Experience working with executive leadership and supporting commercial activity

Desired Characteristics:

• Excellent writer & communicator – you know how to develop messages, and you are a copywriter at heart
• Able to deliver as part of a matrixed team, a self-starter who knows how to show and communicate the effectiveness of the work
• Hands-on, natural leadership, and the demeanor, business maturity, intellect, and integrity required to establish credibility with partners and business leaders
• Execution oriented with a collaborative mind-set

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace challenge with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

About Us

With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we're committed to achieving net-zero carbon emissions by 2050 and we're always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner, and more efficient.

Join Us

Are you seeking an opportunity to make a real difference in a company with a global reach and exciting services and clients? Come join us and grow with a team of people who will challenge and inspire you!