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Director of US Demand Generation


Location: San Francisco, California

Job Type: Full time


At Deputy we’re on a mission to change the way the world works & we are looking for fantastic people to help us do that. Our mission is to simplify shift work, with a future state vision to enable thriving workplaces in every community.

Deputy is a SaaS Workforce Management Product company. HQ'd in Sydney (AU), with offices in Melbourne, London (UK), Atlanta and San Francisco (USA). We’ve helped hundreds of thousands of people across all industries in 70+ countries save time and money managing their hourly workforce so they can focus on what they do best, and be amazing.

Currently, our employees are working in a remote hybrid world with centralized flexible office space in San Francisco.

You do not need to match every listed expectation to apply for this position. Here at Deputy, we know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.

The Role

Reporting to the SVP of Revenue, in your role, you will be responsible for developing, managing programs that entice and engage our target customers. You will be leading a team of marketing professionals who are focused on expanding brand awareness and engagement with Deputy. This team is tasked with ensuring Deputy is creating problem awareness across our key verticals and driving prospects through our funnel.

In this role, you will not only need to guide and mentor your team, but simultaneously shape and grow demand generation whilst working with other teams across Deputy. You and your team will source net new leads, drive them from MQL to SQL and always be focused on their conversion rates to revenue. You’ll know how to build single and multi-channel campaigns and be proud to report on the high-impact your measurable campaigns are having on the overall business trajectory.

If you want to make an impact by enriching the lives of business owners who employ over 2 billion shift workers around the world - then this is the job for you.

The Team

Our global Marketing team is passionate, creative and collaborative. Our key focus is finding compelling ways to inform, educate and engage audiences around the world of work and how Deputy can help businesses and teams be more effective, connected and successful. We are curious about our market, inspired by the world around us and work closely with product and sales to bring our stories to life across all touch points.

As a team we value the diverse perspectives, talents and experiences each individual brings and are looking for people who are passionate about building best in class marketing strategies, practices and programs.

Your Experience/Comparable Skills:

  • Successfully led a team of marketers in a fast moving high volume sales environment
  • Created programs for both volume and velocity and enterprise sales
  • Ready to work both autonomously and in a team
  • Can analyze data, set KPI’s and report on results including campaigns, data stories and spend while having the ability to rapidly iterate on results
  • Experience communicating plans, vision, forecasts, and measures to a team of stakeholders and leaders
  • Created innovative and engaging programs that have shown ROI positive business outcomes across multiple channels like: email, events, and direct mail (amongst others)
  • Accepting of ambiguity and willing to flexibly change tact whilst retaining a path to your north star
  • Capable of rolling up your sleeves to get work done while happy to let SMEs take control of other components
  • Be a trusted partner to all stakeholders including peers in the regional and centralized marketing and sales teams
  • Solutions-focused and looking for new ways to find new opportunities to drive success
  • Always improving processes and updating playbooks to ensure we keep our edge
  • Ready to dive into and operate essential tools and systems like Salesforce, Marketo, and analytics and sales platforms


    -Employee Stock Ownership
    -Competitive Compensation Packages
    -Annual Development Budget
    -Fully Paid Health benefits (for individuals)
    -Company outings
    -Commuter Reimbursement Program
    -Flexible Work Schedule


    Check out why our customers love us GetApp and G2Crowd.

    Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.

    Interested? Apply now