If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.

Advanced Data Insight Analyst II (Marketing Incrementality)

If you’re as passionate as we are about using data to drive positive change and build an outstanding marketing experience, this may be the role for you!

We are looking for a hardworking and intelligent individual to fill the Advanced Data Insights Analyst II role (Marketing Incrementality) within the Marketing Analytics team. You will provide powerful insights and recommendations that will shape how our EG brands advertise to customers. This is a great opportunity to join a fun, exciting, data driven and customer centric company. You will be instrumental in defining a relevant, dynamic and inspiring Incrementality and Testing strategy, powered by data insight!

You will work closely with the wider team and marketing partners to accelerate the improvement of many different areas within Incrementality. For example; the development and implementation of cutting-edge test measurement tools, building models to predict the value of marketing actions, and designing and evaluating incrementality tests.

What you’ll do:

Apply your knowledge with SQL, R (preferably) or Python, or any other major programming language
Develop analytical approaches for analysis of marketing data
Conduct hypotheses testing and design complex experiments (e.g. geo testing using synthetic control, randomized AB tests)
Demonstrate understanding of business domain and can recommend model changes, constantly evolving information and requirements
Clearly and confidently articulate decision-making rationale, solutions, methodologies and frameworks to team members and both technical and non-technical partners
Conduct exploratory data profiling techniques, common summary descriptive statistics etc
Pick analytically valid approaches, appropriate in terms of level of effort, favoring iterative delivery that tackle the objective, not the ask

Who you are:

Bachelor's or Master's or PhD degree in Mathematics, Science, Statistics or related Technical field; or Equivalent related professional experience (e.g. driving significant and sustained change and performance improvement from data-driven insights)
Demonstrate statistical competency (i.e. good understanding of hypothesis testing and predictive modelling) and require limited supervision
Familiar with SQL, R (preferably) or Python, or any other major programming language
Have understanding of the fundamentals of big data architecture and relational database models (able to query large amounts of data)
Display strong domain knowledge, business acumen and critical reasoning skills
Have experience in using statistics and/or econometrics as well as conducting research to answer business questions
Comfortable working independently and part of the team
Interest and ideally experience in scaling/automating statistical analyses and software development using R and/or Python

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.