Mobile App Operations Manager

Expedia Group

Location: Austin, Texas, Seattle, Washington

Job Type: Full time


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Mobile App Operations Manager

We are looking for a motivated, data-driven Mobile App Operations Manager for our Marketing Operations team. You will be the app data subject matter expert, enhance the way we track conversions and installs, and improve customer journeys. This position works closely with the Mobile App Marketing team and App Product teams.

This is a unique opportunity to work in a fast-growing environment with an international and diverse team. You will solve complex problems, use large amounts of data to drive insights, interact with a broad set of partners, and have the ability to influence decision-making. This role can be based in our office in either London, UK or Seattle, WA.

What you'll do:

  • Create data flow diagrams for the data available in Expedia’s apps, to understand what data is available, how it is used, and who the consumers are

  • Obtain app data capturing needs from stakeholders and work with technical teams to record required data points. Streamline data flows and remove redundant data or vendors

  • Increase the share of customers landing in our app, either by leveraging native app deep-linking solutions or deploying 3rd party deep-linking technology

  • Set up and maintain app install tracking so that downloads can be attributed back to the marketing channels that drove them

  • Oversee and continue to improve conversion tracking, attribution, and analyze KPIs

  • Strategic planning of App Operation’s deliverables and communication with stakeholders

  • Build, develop, and manage relationships with internal teams as well as vendors

  • You should demonstrate a strong attention to detail, accuracy, and a detail-driven mind-set

  • You should have a passion for ‘detective work’ and have strong problem-solving skills and ability to logically analyze complex processes and data sets and put solutions in place

  • You should be able to independently manage and prioritize your own workload on a daily basis

  • You should be able to work with other global teams to get the job done

Who you are:

  • Bachelor's or Master's degree in analytics, data, marketing, or business background or in the related field; or equivalent related professional experience

  • Several years of experience working with mobile apps campaigns or tracking

  • Ability to work at the planning level and at the tactical level

  • Intermediate SQL skills

  • Excellent MS Excel skills, and know your way around other MS Office products

  • Experience with marketing analytics tools (Adobe Analytics, Google Analytics or similar)

  • Experience with Mobile platforms such as Branch or Firebase are a plus

  • Excellent interpersonal skills and you work well within a team

  • A highly data driven and analytical mindset within their decision making

  • Highly detail-oriented and dependable

  • Positive attitude, and a genuine interest in working in a fast-moving environment and wearing multiple hats as needed

#L1- KN1

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.

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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is The official website to find and apply for job openings at Expedia Group is

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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