Mobile App Operations Manager

We are looking for a motivated, data-driven Mobile App Operations Manager for our Marketing Operations team. You will be the app data subject matter expert, enhance the way we track conversions and installs, and improve customer journeys. This position works closely with the Mobile App Marketing team and App Product teams.

This is a unique opportunity to work in a fast-growing environment with an international and diverse team. You will solve complex problems, use large amounts of data to drive insights, interact with a broad set of partners, and have the ability to influence decision-making. This role can be based in our office in either London, UK or Seattle, WA.

What you'll do:

• Create data flow diagrams for the data available in Expedia’s apps, to understand what data is available, how it is used, and who the consumers are

• Obtain app data capturing needs from stakeholders and work with technical teams to record required data points. Streamline data flows and remove redundant data or vendors

• Increase the share of customers landing in our app, either by leveraging native app deep-linking solutions or deploying 3rd party deep-linking technology

• Set up and maintain app install tracking so that downloads can be attributed back to the marketing channels that drove them

• Oversee and continue to improve conversion tracking, attribution, and analyze KPIs

• Strategic planning of App Operation’s deliverables and communication with stakeholders

• Build, develop, and manage relationships with internal teams as well as vendors

• You should demonstrate a strong attention to detail, accuracy, and a detail-driven mind-set

• You should have a passion for ‘detective work’ and have strong problem-solving skills and ability to logically analyze complex processes and data sets and put solutions in place

• You should be able to independently manage and prioritize your own workload on a daily basis

• You should be able to work with other global teams to get the job done

Who you are:

• Bachelor's or Master's degree in analytics, data, marketing, or business background or in the related field; or equivalent related professional experience

• Several years of experience working with mobile apps campaigns or tracking

• Ability to work at the planning level and at the tactical level

• Intermediate SQL skills

• Excellent MS Excel skills, and know your way around other MS Office products

• Experience with marketing analytics tools (Adobe Analytics, Google Analytics or similar)

• Experience with Mobile platforms such as Branch or Firebase are a plus

• Excellent interpersonal skills and you work well within a team

• A highly data driven and analytical mindset within their decision making

• Highly detail-oriented and dependable

• Positive attitude, and a genuine interest in working in a fast-moving environment and wearing multiple hats as needed

#L1- KN1

The total cash range for this position in Austin is $104,000 to $145,000. Employees in this role have the potential to increase their pay up to $166,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.